Affordable Hearing Aids Now Available to UnitedHealthcare Vision Plan Customers Nationwide

  Affordable Hearing Aids Now Available to UnitedHealthcare Vision Plan
  Customers Nationwide

  *High-tech, custom-programmed hearing aids available for as low as $649
    each to vision plan participants, compared to competitor prices for
    similar aids that average $2,000 to $4,000 each
  *Hearing aids also available at significant discounts, and in some cases
    with no out-of-pocket expense, to more than 35 million UnitedHealthcare
    Medicare, employer-sponsored and individual plan participants

Business Wire

MINNETONKA, Minn. -- July 24, 2013

High-tech, custom-programmed hearing aids are now available at affordable
prices – starting at just $649 each – to people enrolled in UnitedHealthcare
vision benefit plans, including employer-sponsored and individual policies.

Hearing aids can often cost thousands of dollars, but UnitedHealthcare’s new
discount program enables its vision plan participants to save hundreds of
dollars on hearing aids by purchasing them for as low as $649 each*. The
discount program already has been available to people enrolled in many
UnitedHealthcare medical plans, including employer-sponsored, individual and
Medicare Advantage plans, as well as Medicare Part D plans. Some
UnitedHealthcare Medicare plan customers pay no out-of-pocket costs for the
hearing aids.

The hearing aids are being provided through a collaboration with hi
HealthInnovations, an Optum business and UnitedHealth Group (NYSE: UNH)
company. Retail customers can also achieve significant savings through hi
HealthInnovations, which sells high-tech, custom-programmed hearing aids
priced between $749 to $949 each*. This compares to competitor prices for
similar devices that average $2,000 to $4,000 each.

Hearing loss affects one in five Americans ages 12 and older, according to a
2011 study from Johns Hopkins School of Medicine. More than 85 percent of
people who could benefit from using a hearing aid do not actually use them,
often because of the high cost, so this discount program helps people access
hearing aids that can improve their quality of life.

UnitedHealthcare plan participants and consumers interested in purchasing a
hearing aid should ask a health care provider, including primary care
physicians, audiologists or hi HealthInnovations hearing professionals, for a
hearing test. The test results (an audiogram) are submitted to hi
HealthInnovations, which programs the hearing aids for each person’s specific
hearing loss. Consumers can have the device sent directly to their residence
or be fitted in-person.

“Cost is a significant barrier for millions of Americans suffering from
hearing loss, and this new discount will help make hearing aids more
accessible and affordable for more people nationwide,” said Linda Chous, O.D.,
chief eye care officer, UnitedHealthcare Vision. “Hearing health plays a
critical role in people’s overall health and well-being. Untreated hearing
loss can affect a person’s ability to stay connected to friends and family,
contributing to social isolation, depression and lower income.”

hi HealthInnovations’ hearing aids use advanced technology to enhance speech
understanding and listening comfort. Each hearing aid is custom-programmed to
a user’s specific hearing needs based on his or her hearing test results.
Every hearing test result and hearing aid order is reviewed by a licensed
hearing professional to determine suitability.

hi HealthInnovations hearing professionals are available in many cities around
the country, offering hearing health seminars in local communities and
offering education, testing and support services in person, over the phone or
online. Customers can attend new-user seminars on topics such as effective
communication strategies, and access online captioned videos about how to use,
clean and maintain hearing aids.

“Consumers are looking for options that make hearing aids more affordable and
accessible, so this collaboration with UnitedHealthcare expands our efforts to
help address the hearing needs for millions of Americans,” said Lisa Tseng,
M.D., CEO, hi HealthInnovations.

For more information on products and pricing, visit: hihealthinnovations.com.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier
lives by simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care providers. The
company offers the full spectrum of health benefit programs for individuals,
employers and Medicare and Medicaid beneficiaries, and contracts directly with
780,000 physicians and other health care professionals and 5,900 hospitals and
other care facilities nationwide. UnitedHealthcare serves more than 40 million
people in health benefits and is one of the businesses of UnitedHealth Group
(NYSE: UNH), a diversified Fortune 50 health and well-being company.

About hi HealthInnovations
hi HealthInnovations offers custom-programmed, digital hearing aids at
significant discounts to the 48 million U.S. consumers with hearing loss.
These innovative devices are delivered through a national staff and network of
audiologists and hearing health professionals who provide hearing tests,
fittings, seminars and counseling online, by phone and in person. hi
HealthInnovations is an Optum business and part of UnitedHealth Group
(NYSE:UNH), a diversified health and well-being company dedicated to helping
people live healthier lives and making health care work better.

The benefit information provided is a brief summary, not a complete
description of benefits. For more information, contact the plan. Limitations,
copayments and restrictions may apply. Benefits may change on January 1 of
each year.

Plan is insured or covered by UnitedHealthcare Insurance Company or one of its
affiliates, a Medicare Advantage organization with a Medicare contract and a
Medicare-approved Part D sponsor.

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Contact:

UnitedHealthcare
Will Shanley, 714-204-8005
will.shanley@uhc.com