Burcon's Peazazz Pea Protein a "Hit" at the 2013 Institute of Food
Technologists Annual Meeting & Food Expo
Official Launch of Peazazz, With Its Exceptional Clean Flavor and Solubility,
Well Received by Food & Beverage Manufactures
VANCOUVER, British Columbia, July 24, 2013 (GLOBE NEWSWIRE) -- Burcon
NutraScience Corporation (TSX:BU) (Nasdaq:BUR), a leader in functional,
renewable plant proteins, officially launched its new Peazazz® pea protein at
this year's Institute of Food Technologists Annual Meeting and Food Expo being
held last week in Chicago.
According to show organizers, the 2013 IFT Expo was one of the biggest and
best in recent years, with more than 23,500 food professionals attending the
meeting to learn and share the latest innovations in food science and
Visitors to Burcon's booth were able to experience first-hand Peazazz's
uniquely clean flavor characteristics and excellent solubility that allow its
use in both low and neutral pH beverages as well as in a variety of other food
and beverage product applications.
They discovered how the nutritional, functional and hypoallergenic
characteristics of Peazazz make it an attractive protein ingredient for food
or beverage companies looking to improve their product formulations.
Burcon demonstrated two products that highlight Peazazz's unique qualities and
Peach Mango Rhythm: made from 30% real juice, with all natural flavors and
containing five grams of Peazazz pea protein per 250 ml serving.
Vanilla Jazz: a neutral pH milk-style beverage with a faint hint of vanilla
flavoring, fortified with vitamins and minerals and five grams of Peazazz
pea protein per 250 ml serving.
"Given the tremendous positive feedback we received, we could not have asked
for a better launch for Peazazz," said Johann F. Tergesen, Burcon's president
and COO. "We clearly demonstrated that Peazazz is the next generation of plant
"We had many conference attendees who expressed strong interest in pursuing
further discussions about Peazazz, ranging from food and beverage makers
looking to incorporate Peazazz into their products, to potential manufacturing
and marketing partners wanting to take advantage of the competitive advantages
Peazazz presents," added Tergesen. "This makes the recent completion of our
Peazazz semi-works plant in Winnipeg very timely, as it allows us to soon
begin shipping product development-size samples of Peazazz."
Burcon's new Peazazz semi-works plant was built with commercial-scale
equipment in order to produce the tonnage amounts required by food and
beverage makers looking to conduct full-scale, real-world market evaluations
of Peazazz in their consumer products. These evaluations typically include
consumer testing, market acceptance and shelf life evaluation.
The company's engineers are currently completing the start-up phase of the new
facility, and are optimizing its production processes. The company expects to
soon begin full production of significant quantities of Peazazz for shipment
under material transfer agreements (MTAs) it has signed with major food and
beverage makers, industry suppliers, and potential manufacturing and sales
The ability to produce Peazazz in multiple, non-consecutive batches will
demonstrate how this unique protein can be reliably and economically produced.
The plant will also serve as a functional model for potential manufacturing
partners, and ultimately accelerate time-to-market and reduce product adoption
About Peazazz Pea Protein
Peazazz pea protein is 100% soluble, transparent and heat stable in low pH
solutions.Derived from field peas, Peazazz's uniquely clean flavor
characteristics, exceptional solubility and nutritional value make it ideal
for use in a variety of food, beverage and nutritional products.
Ideal applications for Peazazz include sports nutrition beverages,
citrus-based drinks, fruit-flavored beverages, fruit juice blends, fortified
waters, dairy alternative products and powdered beverage mixes. Peazazz can
also fortify snacks, cereals and diet products, as well as gluten-free,
vegetarian and vegan food products.
Compared to other plant-based proteins, pea proteins are also hypoallergenic
and more environmentally sustainable. Pea plants have a unique ability to draw
in nitrogen from the atmosphere and store it in their roots. This allows
producers to use less fertilizer when replenishing the soil, making pea a
desired and truly sustainable crop.
For more information about Peazazz, visitwww.burcon.ca.
About Burcon NutraScience Corporation
Burcon NutraScience is a leader in nutrition, health and wellness in the field
of functional plant proteins. The company has developed a portfolio of
composition, application, and process patents originating from a core protein
extraction and purification technology. Burcon's CLARISOY™ soy protein offers
clarity and high-quality protein nutrition for low pH beverage systems;
Peazazz® is a uniquely soluble and clean-tasting pea protein; and Puratein®,
Supertein™ and Nutratein® are canola protein isolates with unique functional
and nutritional attributes. For more information about the company, visit
CLARISOY is a trademark of Archer Daniels Midland Company.
The TSX has not reviewed and does not accept responsibility for the adequacy
of the content of the information contained herein. This press release
contains forward-looking statements or forward-looking information.
Forward-looking statements or forward-looking information involve risks,
uncertainties and other factors that could cause actual results, performances,
prospects and opportunities to differ materially from those expressed or
implied by such forward-looking statements. All statements other than
statements of historical fact included in this release are forward-looking
statements, including, without limitation, statements regarding plans and
timing for the introduction or enhancement of our products, statements about
future market conditions, supply and demand conditions, and other
expectations, intentions and plans contained in this press release. There can
be no assurance that such statements will prove to be accurate and actual
results and future events could differ materially from those anticipated in
such statements or information. Important factors that could cause actual
results to differ materially from Burcon's plans and expectations include the
actual results of marketing activities, adverse general economic, market or
business conditions, regulatory changes and other risks and factors detailed
herein and from time to time in the filings made by Burcon with securities
regulators and stock exchanges, including in the section entitled "Risk
Factors" in Burcon's annual information form dated June 25, 2013. Any
forward-looking statement or information only speaks as of the date on which
it was made and, except as may be required by applicable securities laws,
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Although Burcon believes that the assumptions inherent in the forward-looking
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CONTACT: Media & Industry Contact:
Director, Corporate Development
Burcon NutraScience Corporation
Direct (604) 733-0896
Toll-free (888) 408-7960
Investor Relations Contact:
Liolios Group Inc.
Tel (416) 644.8688
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