OnMobile Partners with MTN to Migrate Their RBT Services Globally

  OnMobile Partners with MTN to Migrate Their RBT Services Globally

Business Wire

BANGALORE, India -- July 24, 2013

OnMobile Global Limited, a global leader in telecom value-added services
(VAS), today announced that it has won a deal with MTN Group as preferred CRBT
partner.

As part of this engagement, OnMobile will start deploying RBT services for MTN
subscribers over the next quarter and will replace the entire service over the
next 24 – 30 months in selected geographies. This will help MTN to offer a
more impactful user experience to their subscribers.

A renowned RBT pioneer and market leader, OnMobile Global was chosen as the
preferred partner owing to their innovative suite of RBT features which
include search and discovery options, storefronts, and live stream content.
OnMobile possesses the most tested technology in RBT, having been part of
massive global deployments in this space.

Sanjay Bhambri, Chief Commercial Officer, OnMobile Global, said, “We are very
thrilled about getting on board with the MTN Group to migrate their RBT
services across 22 countries. This partnership is very important to us and a
major milestone in making us undisputed leaders in the RBT realm. We will also
increase our global footprint by another 14 countries through this
partnership. Our extensive suite of tried and tested RBT features and our
solid experience in global replacements are key differentiators that help us
deliver superior value for both our customers and the end-consumer.”

“OnMobile is very well known for their successful RBT deployments and managed
services offerings. Their deployments globally have given amazing results to
telecom operators and it is a classic case in point of their expertise and
experience. The business model that they pioneered a decade back, strong
technology backing it up, experience in multiple geographies with complex
network integration requirements and changing regulatory environments worked
to their advantage during our selection process. However, their understanding
of local markets and consumer requirements were game-changers that clinched
our decision. We look forward to partnering with them successfully,” said Mr.
Pieter C Verkade, MTN Group Chief Commercial Officer.

The consumer behavior for RBT services has undergone a revolution over the
last few years and subscriptions have increased exponentially. With more than
a decade of industry experience and global expansion, OnMobile will leverage
its best practices across the globe to make this a seamless transition for
MTN’s 191 million subscriber base.

“As MTN, we are always trying to improve the quality of service for our
customers. And through this deal with OnMobile, we hope to ensure that our
customers never hear a boring ring tone again,” added Verkade.

About OnMobile

OnMobile (NSE India: ONMOBILE), headquartered in Bangalore, India, with
services in 59 countries, is the leading Value Added Services (VAS) company
for Mobile, Landline and Media Service Providers. OnMobile offers an
innovative array of products in Mobile Entertainment, Search and Discovery and
Mobile Cloud services. The products span a range of delivery channels,
enabling OnMobile’s 92 telecom and media customers to generate high revenues.
With over 1600 employees worldwide, OnMobile has offices around the globe,
including London, Paris, Madrid, Silicon Valley, Miami and Seattle. For
further information, please visit www.onmobile.com.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator,
connecting subscribers in 22 countries in Africa, Asia and the Middle East.
The MTN Group is listed on the JSE Securities Exchange in South Africa under
the share code: “MTN.” As of 30 April 2013, MTN recorded 197.4 million
subscribers across 22 countries. Visit us at www.mtn.com, www.mtnbusiness.com,
www.mtnmmo.com and for our football fans www.mtnfootball.com.

Contact:

For OnMobile
Srividhya Parthasarathy, +91 98869 91275
srividhya.parthasarathy@onmobile.com
or
For OnMobile
Madhavi Kochar, +91 98801 33311
Madhavi.Kochar@edelman.com
or
For MTN Group
Zinhle Dlamini, +27 83212 9436
Zinhle.Dlamini@mtn.com