SAP Offers Fast Track to Innovation Via a Flexible Path to the Cloud

     SAP Offers Fast Track to Innovation Via a Flexible Path to the Cloud

PR Newswire

WALLDORF, Germany, July 24, 2013

WALLDORF, Germany, July 24, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) is taking
the next step to make the recently announced unified cloud portfolio vision a
reality for customers, putting them in the driver's seat for their cloud
journey. SAP now offers customers and partners a simple, flexible model for
extending current on-premise solutions to cloud applications, including
offerings from SAP companies Ariba and SuccessFactors.


Based on their existing investments in SAP® software, customers can decide to
reallocate elements of their installed on-premise solutions to the respective
cloud solutions from SAP, replacing the affected on-premise license and
maintenance with a cloud subscription. The transaction assumes an expanded
investment with cloud solutions from SAP, given the substantial added value
from this new hybrid scenario.

Consume Cloud Innovations at Own Pace
SAP removes barriers and enables customers to drive speed-to-value and unlock
opportunities to lower total cost of ownership, taking care that existing
investments are protected and exploring new options with innovative cloud
solutions from SAP at their own pace. The hybrid solution can be fully
integrated offering seamless delivery and support as well as full control over
the application landscape, including on-premise and cloud applications. With
this integrated approach, customers gain the flexibility, choice and
efficiencies needed to innovate for growth across their entire business in the

Unlock Business Value With Flexibility and Ease
SAP® Rapid Deployment solutions for the SAP® Cloud portfolio support the new
cloud extension opportunity. Hybrid deployment scenarios can be quickly
implemented based on packaged content and implementation services in the areas
of human resources, procurement, and business collaboration, among others.The
cloud extension model helps companies of any size create entirely new
experiences for their customers, empower employees at scale, optimize the use
of resources and unlock value for their business.

Proven support offerings from SAP, including SAP® MaxAttention™ and SAP®
ActiveEmbedded services, are available to support customers in transitioning
without disruption, allowing them to build and run SAP solutions like a

"Enterprises can face significant hurdles deploying and integrating cloud
solutions into very complex IT ecosystems, so they are looking for pricing and
adoption models that offer the flexibility to drive an extension to the cloud
at their own pace," said Elaina Stergiades, research manager, IDC. "Adoption
models like this from SAP can help customers streamline their investments in
on-premise and cloud solutions, making it easier and more cost-effective to
take advantage of these new technologies."

SAP believes that every customer has a different approach to adopt the cloud
innovations based on unique business requirements. The new cloud extension
model is an optional model that flexibly supports many different entry points
for a cloud strategy.

"SAP is delighted to offer this tremendous opportunity to customers, allowing
them to redirect existing investments to new innovation areas in the cloud,"
said Robert Enslin, president of Global Customer Operations and member of the
SAP Global Managing Board of SAP AG. "The unified SAP Cloud portfolio
significantly expands our customers' ability to grow their businesses by
offering real-time, secure access to the cloud — all while lowering the cost
of entry and through a great user interface. With this new cloud extension
option, SAP helps each customer create a unique experience specific to their
business requirements."

This offer is not expected to have any material impact on the company's full
year 2013 outlook for revenue or operating income.

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 248,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
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are intended to identify such forward-looking statements. SAP undertakes no
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that could affect SAP's future financial results are discussed more fully in
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including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.
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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Martin Gwisdalla, +49 (6227) 7-67275,, CET
Dorit Shackleton, +1 (604) 889-7841,, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;


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