Good Times Announces New Hatch Valley New Mexico Green Chile Lovers Menu and TV Ad

  Good Times Announces New Hatch Valley New Mexico Green Chile Lovers Menu and
  TV Ad

Business Wire

GOLDEN, Colo. -- July 24, 2013

Good Times Restaurants Inc. (Nasdaq: GTIM) today announced it recently rolled
out a new, limited-time Hatch Valley New Mexico Green Chile menu that will run
through the prime green chile season until the end of September, supported by
a new television ad. In addition to its permanent menu of $2 Green Chile
Breakfast Burritos, the limited-time menu consists of Fresh Cut Green Chile
Cheese Fries, a Green Chile Burger and Slider.

Commenting on the introduction, Director of Marketing Nicholas Corbishley
said, “We have had such outstanding results and customer feedback from our
breakfast burritos, we wanted to extend the use of our authentic Hatch Valley
New Mexico Green Chile to other products, particularly during the height of
the season for roasted Hatch Valley Green Chiles. Additionally, we are
continuing the creative campaign that we introduced with our first television
ad featuring our Springer Mountain All Natural Hand Breaded Chicken that was
such a success.”

The Company reported that this is the second in a series of television ads
under the same creative campaign umbrella that launched at the end of March.
Corbishley added, “We are telling the story of the lengths that Good Times
goes to in order to find the highest quality, authentic, regional ingredients
for our products in all categories of our menu that we believe are meaningful
to our customers and to our brand position. It is that brand building that is
moving our sales and our positioning away from the traditional quick service
hamburger restaurant competitors.”

Good Times is a regional chain of quick-service restaurants located primarily
in Colorado providing a menu of high-quality all-natural hamburgers,
antibiotic-free hand breaded chicken tenders and sandwiches, fresh frozen
custard, fresh-squeezed lemonades, fresh-cut fries and other unique offerings.
Good Times currently operates and franchises 39 restaurants.

This press release contains forward looking statements within the meaning of
federal securities laws. The words “intend,” “may,” “believe,” “will,”
“should,” “anticipate,” “expect,” “seek” and similar expressions are intended
to identify forward looking statements. These statements involve known and
unknown risks, which may cause Good Times’ actual results to differ materially
from results expressed or implied by the forward looking statements. These
risks include such factors as the uncertain nature of current restaurant
development plans and the ability to implement those plans, delays in
developing and opening new restaurants because of weather, local permitting or
other reasons, increased competition, cost increases or shortages in raw food
products, and other matters discussed under the “Risk Factors” section of Good
Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012
filed with the SEC. Although Good Times may from time to time voluntarily
update its forward looking statements, it disclaims any commitment to do so
except as required by securities laws.

Contact:

Good Times Restaurants Inc.
Boyd E. Hoback, 303/384-1411
President and CEO
or
Amy Nedwell, 303-384-1412
Marketing Coordinator
 
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