RBC announces $500,000 commitment to Ronald McDonald House Charities Canada
Canada's largest financial institution continues its focus on the mental
health and wellness of children and families
TORONTO, July 24, 2013 /CNW/ - RBC Foundation today announced a $500,000
two-year commitment to Ronald McDonald House Charities (RMHC) Canada, the
official charity partner for the 2013 RBC Canadian Open.
"We are proud to partner with Ronald McDonald House Charities Canada to
support the mental health and well-being of the families of seriously ill
children," said Dave McKay, Group Head, Personal and Commercial Banking, RBC.
"For more than 20 years, we have worked with Ronald McDonald Houses across the
country and today's announcement will help provide the resources and support
families need physically, emotionally and mentally when they are facing the
most challenging time in their lives."
The donation will be used to advance the support, resources and knowledge
around the mental health and well-being of the thousands of families with
seriously ill children that stay at the 14 Ronald McDonald Houses across
Canada each year.
"We are truly grateful for the support this grant provides to Ronald McDonald
Houses and the families we serve across the country," said Cathy Loblaw,
President and CEO of Ronald McDonald House Charities Canada. "The Houses
support the well-being of the families of sick children simply by being there
for them at this most challenging time in their lives. As pioneers of
family-centred care, this grant will allow Ronald McDonald Houses to continue
to advance and evolve their knowledge, support and expertise in the care of
families, with an enhanced understanding of their mental health and
Research shows that the families go through intense stress and anxiety when
their child is hospitalized for a serious illness. Often, the siblings of the
sick child also experience stress and feelings of neglect due to the parent's
increased focus on the sick child, which can result in symptoms of depression.
By providing a home away from home for these families, Ronald McDonald Houses
help ease their emotional burden during these difficult times.
RBC Foundation has been a longstanding supporter of Ronald McDonald Houses
across Canada for more than 20 years, having committed over $1.3 million to
help children and families of sick kids. This donation is a further
demonstration of RBC's commitment and leadership role in the advancement of
children's health and well-being. The RBC Children's Mental Health Project has
provided more than $16 million to hundreds of organizations dedicated to
providing early intervention, increasing public awareness and reducing the
stigma of mental illness.
The first Canadian Ronald McDonald House opened in Toronto in 1981 to help
families of seriously ill children stay close to their child while undergoing
treatment at the hospital. The Ronald McDonald House network has now grown to
14 Houses and will serve approximately 20,000 families annually by 2014. The
Houses allow families to stay together and lean on each other for emotional
support during this difficult time, as well as providing family essentials
such as a temporary home away from home, meals, laundry facilities and even
ABOUT RONALD MCDONALD CHARITIES® (RMHC®) CANADA
In 1982, Ronald McDonald House Charities Canada was founded to be the
everlasting organization of support for Ronald McDonald Houses and their
programs in Canada. Ronald McDonald Houses provide a home away from home for
out of town families with sick children being treated at a nearby hospital.
Today, 14 Ronald McDonald Houses serve more than 10,000 families each year,
and will be serving 20,000 families across Canada by 2014. Completing our
circle of support for Canadians is the Ronald McDonald Family Room® program
providing an oasis of calm and support right inside the walls of the Hospital.
Today there are nine Family Rooms across Canada as well as the Ronald McDonald
Care Mobile™ program. For more information, visit www.rmhc.ca.
RBC proudly supports golf around the world through high profile relationships
with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial
Services partner of touring professionals Luke Donald, Brandt Snedeker, Graeme
McDowell, Hunter Mahan, Matt Kuchar, Ernie Els, Jim Furyk, Mike Weir, Stephen
Ames, and Morgan Pressel. As the title sponsor of both the RBC Heritage and
the RBC Canadian Open, RBC also supports emerging Canadian golfers through
Golf Canada's grassroots developmental programming, their Canadian Amateur
Golf Championships and high performance national team. RBC is one of North
America's leading diversified financial services companies and among the
largest banks in the world, as measured by market capitalization.
Media Contacts: Jackie Braden Director, Brand & Sponsorship Communications RBC
(t) 416.974.1724 (e)firstname.lastname@example.org
Roxanna Kassam Kara Manager, Marketing & Communications Ronald McDonald House
Charities Canada (t) 416.446.3448 (e)Roxanna.Kassamkara@ca.mcd.com
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-0- Jul/24/2013 13:00 GMT
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