J.D. Power Reports: Appealing Vehicles are Critical to Automakers' Success as
They Sell Faster, Command Higher Prices and Lead to Higher Customer Loyalty
Volkswagen Group Receives Five Model-Level Awards, GM Receives Four, and Ford
Receives Three; Porsche Ranks Highest among Nameplates
WESTLAKE VILLAGE, Calif., July 24, 2013
WESTLAKE VILLAGE, Calif., July 24,2013 /PRNewswire/ --The most appealing
vehicles tend to remain on dealer lots for shorter periods, command higher
transaction prices, and are more likely to create owner loyalty when they are
ultimately traded-in, according to the J.D. Power 2013 U.S. Automotive
Performance, Execution and Layout (APEAL) Study^SM released today.
The APEAL Study, which serves as the industry benchmark for new-vehicle
appeal, has been completely redesigned for 2013. The study, now in its 18^th
year, has been updated to better measure the appeal of today's vehicles,
particularly with respect to the new technologies and features now being
offered. Owners evaluate their vehicle across 77 attributes, which roll up
into an overall APEAL score on a 1,000-point scale.
The study finds that manufacturers are able to charge more for vehicles with
higher APEAL. Owners of vehicles with an APEAL score of 100 points or higher
than the segment average typically spend at least $1,800 more on their new
vehicle than do owners of vehicles with a score of at least 100 points lower
than the segment average.
Similarly, vehicles with APEAL scores at least 100 points higher than the
segment average remain on dealer lots an average of three days less than
vehicles with scores at least 100 points below the segment average.
"Appealing vehicles are simply good news for both consumers and automakers,"
said David Sargent, vice president of global automotive at J.D. Power. "Even
within the same vehicle segment, consumers are willing to spend substantially
more on vehicles that they find attractive, provide the performance and
utility they are looking for and have well-executed interiors. These vehicles
also sell more quickly."
Analyzing some of the results of previous years' studies highlights the impact
of APEAL on customer loyalty. Nearly two-thirds (64%) of owners whose vehicle
achieved an APEAL score at least 100 points above the segment average
repurchase the same brand the next time they shop for a new vehicle, compared
with just 55 percent of those whose vehicle scored at least 100 points below
the segment average.
"One percentage point of loyalty is worth tens or even hundreds of millions of
dollars to automakers," said Sargent. "These companies are fighting for every
last customer, and it is clear that appealing products remain the key to
2013 APEAL Ranking Highlights
Volkswagen Group receives the highest number of segment awards of all
corporations included in the study for the Audi allroad, Porsche Boxster,
Porsche Cayenne, Volkswagen GTI and Volkswagen Passat. Chevrolet receives the
highest number of segment awards of any brand for the Avalanche, Sonic and
Volt models, all of which also received awards in 2012.
Ford and Nissan brands each receive two model awards: Ford, for the
F-250/F-350 Super Duty and Mustang; Nissan, for the Armada and Murano.
Also receiving awards are the BMW 5 Series; Buick Encore; Dodge Charger; Fiat
500; Honda Odyssey; Kia Soul; Land Rover Range Rover; Lexus LS; Lincoln MKZ;
Mazda CX-5; and Mercedes-Benz SL-Class.
The Land Rover Range Rover achieves the highest APEAL score of any model in
the industry in 2013, which marks the first time a model outside the large
premium car segment has done so.
Porsche is the highest-ranked nameplate for a ninth consecutive year. Ram is
the highest-ranked non-premium nameplate.
J.D. Power offers the following tips to consumers when purchasing a new
oHave realistic expectations about the fuel economy of your vehicle, and
remember that the city/highway/combined mileage ranges listed on the
window sticker are merely estimates provided by the EPA. Your actual miles
per gallon will vary due to many factors, including weather conditions,
driving style, tire inflation and the overall condition of your vehicle.
oBefore you buy, ask your salesperson to demonstrate all of the
audio/communication/ entertainment/navigation features on the vehicle. In
particular, ensure the voice recognition system (if available) responds
accurately to your commands. Also, have the salesperson assist you in
pairing and connecting your wireless devices to the vehicle's audio and
oAlthough exterior styling is an important part of a new vehicle's appeal
for many consumers, consider all aspects of a vehicle to ensure it meets
your needs. You want to enjoy your vehicle ownership for many years, not
just for a few months.
The APEAL Study examines how gratifying a new vehicle is to own and drive,
based on owner evaluations of 77 vehicle attributes. The study is used
extensively by manufacturers worldwide to help them design and develop more
appealing vehicles and by consumers to help them in their purchase decisions.
The 2013 APEAL Study is based on responses gathered between February and May
2013 from more than 83,000 purchasers and lessees of new 2013 model-year cars
and light trucks who were surveyed after the first 90 days of ownership. The
APEAL Study complements the Initial Quality Study (IQS), which focuses on
problems experienced by owners during the first 90 days of ownership.
2013 APEAL Nameplate Index Ranking
(Based on a 1,000-point scale)
Land Rover 853
Overall Industry Average 795
Premium Average 844
Non-Premium Average 786
Top Three Models per Segment
Highest Ranked: Fiat 500
Highest Ranked: Chevrolet Sonic
Highest Ranked: Chevrolet Volt
Compact Sporty Car
Highest Ranked: Volkswagen GTI
Compact Premium Car
Highest Ranked: Lincoln MKZ
BMW 3 Series
Compact Premium Sporty Car
Highest Ranked: Porsche Boxster
Highest Ranked: Volkswagen Passat
Midsize Sporty Car*
Highest Ranked: Ford Mustang
Midsize Premium Car
Highest Ranked: BMW 5 Series
Midsize Premium Sporty Car
Highest Ranked: Mercedes-Benz SL-Class
BMW 6 Series
Highest Ranked: Dodge Charger
Chrysler 300 Series
Large Premium Car
Highest Ranked: Lexus LS
Top Three Models per Segment
CUV, MPV, Van, Pickup Segments
Highest Ranked: Buick Encore
Highest Ranked: Mazda CX-5
Compact Premium CUV
Highest Ranked: Audi allroad
Land Rover Range Rover Evoque
Highest Ranked: Kia Soul
Highest Ranked: Nissan Murano
Midsize Premium CUV
Highest Ranked: Porsche Cayenne
Audi Q7 (tie)
BMW X5 (tie)
Highest Ranked: Honda Odyssey
Highest Ranked: Nissan Armada
Large Premium CUV
Highest Ranked: Land Rover Range Rover
Large Light Duty Pickup
Highest Ranked: Chevrolet Avalanche
Ford F-150 LD
Ram 1500 LD
Large Heavy Duty Pickup*
Highest Ranked: Ford F-250/F-350 Super Duty
*No other model in this segment performs above the segment average.
About J.D. Power
J.D. Power is a global marketing information services company providing
performance improvement, social media and customer satisfaction insights and
solutions. The company's quality and satisfaction measurements are based on
responses from millions of consumers annually. Headquartered in Westlake
Village, Calif., J.D. Power has offices in North/South America, Europe and
Asia Pacific. For more information on car reviews and ratings, car insurance,
health insurance, cell phone ratings, and more, please visit JDPower.com. J.D.
Power is a business unit of McGraw Hill Financial.
About McGraw Hill Financial
McGraw Hill Financial, a financial intelligence company, is a leader in credit
ratings, benchmarks and analytics for the global capital and commodity
markets. Iconic brands include: Standard & Poor's Ratings Services, S&P
Capital IQ, S&P Dow Jones Indices, Platts, CRISIL, J.D. Power, McGraw-Hill
Construction and Aviation Week. The Company has approximately 17,000 employees
in 27 countries. Additional information is available at http://www.mhfi.com.
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SOURCE J.D. Power and Associates
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