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CORRECTING and REPLACING Emerging Apparel Designers Compete for Avery Dennison Award at WGSN Global Fashion Awards 2013

  CORRECTING and REPLACING Emerging Apparel Designers Compete for Avery
  Dennison Award at WGSN Global Fashion Awards 2013

         Finalists for €12,000 Emerging Fashion Brand Award Announced

CORRECTION...by Avery Dennison

Business Wire

LONDON -- July 24, 2013

The third bullet of the release dated July 23, 2013, should read: Angelys
Balek of Angelys Balek... (sted: Joanna Hadjiyanis of Angelys Balek...)

The corrected release reads:

  EMERGING APPAREL DESIGNERS COMPETE FOR AVERY DENNISON AWARD AT WGSN GLOBAL
                             FASHION AWARDS 2013

         Finalists for €12,000 Emerging Fashion Brand Award Announced

WGSN announced four emerging apparel designers as finalists for the Avery
Dennison Emerging Fashion Brand Award, to be awarded in October at the 2013
WGSN Global Fashion Awards (GFA). The award, sponsored by Avery Dennison
Retail Branding and Information Solutions (RBIS), supports the advancement of
emerging apparel designers from around the world by giving contestants the
opportunity to showcase their branded fashion collection and marketing vision.
The submissions were judged by an international jury comprised of prominent
fashion designers, opinion leaders and journalists. The winner will receive
€12,000.

As a global leader in sustainable packaging, labelling, embellishment and
branding solutions, Avery Dennison RBIS is committed to advancing the
developing careers of emerging apparel and footwear designers, giving them the
inspiration and the tools to design, brand and market their products to tell
compelling stories and improve consumer appeal.

“We have the opportunity to work with design teams from some of the world’s
largest apparel brands and retailers, and showcase our unique ability to
expand and enable creative brand storytelling,” explained Tracy Van Hoven,
vice president, Global Marketing Communications, Avery Dennison RBIS.
“Branding is such a vital part of the fashion industry and we are excited to
see how these talented emerging designers integrate our unique branding
solutions into their collection to enable the successful storytelling from
concept through retail to marketing activation.”

The finalists were chosen from a pool of more than 200 entries by an
international jury of 50 prominent fashion designers, opinion leaders and
journalists, and announced at a party hosted by singer and GFA judge Kate Nash
on July 22 at St. Martins Lane Hotel in London. Judges considered not only the
independent designer’s collection branding, but also their collective brand
vision, from the website to marketing. The finalist found to have the most
coherent and creative vision will win the award.

The Avery Dennison Emerging Fashion Brand Award finalists are:

  *Jacob Birge of Jacob Birge Vision, a forward thinking fashion brand,
    specialising in high–end, modern womenswear and accessories
  *Jane Bowler of Jane Bowler, a fashion and accessories brand that
    transforms inexpensive, mundane and often recycled materials using unique
    processes
  *Angelys Balek of Angelys Balek, a contemporary women’s apparel brand that
    empowers women to freely celebrate their individualism and confident
    self-expression
  *Emma Shipley of Emma J Shipley, a luxury label specialising in fine
    drawing, luxury scarves and interior textiles

“Parlaying hard-earned recognition on the catwalk into a successful brand with
longevity is the biggest challenge facing designers,” says Tim
Voegele-Downing, global creative director, Avery Dennison RBIS. “The entries
were phenomenal; the finalists created inspired fashion collections and truly
understand the importance of product branding.”

The winner of the Avery Dennison Emerging Fashion Brand Award will be
announced on October 30, 2013 at an awards ceremony at the Victoria and Albert
Museum in London.

About Avery Dennison RBIS

Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent creative and sustainable solutions that
elevate brands and accelerate performance throughout the global retail supply
chain. We elevate brands through graphic tickets, tags and labels,
embellishments and packaging solutions that enhance consumer appeal. We
accelerate performance through RFID enabled inventory and loss prevention
solutions, price management, global compliance, and brand security solutions.
Based in Framingham, Massachusetts Avery Dennison RBIS responsibly serves the
global marketplace with operations in 115 locations, 50 countries, across 6
continents. For more information, visit www.rbis.averydennison.com.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and more than 26,000 employees worldwide,
Avery Dennison serves customers with insights and innovations that help make
brands more inspiring and the world more intelligent. Headquartered in
Pasadena, California, the company reported sales from continuing operations of
$6 billion in 2012. Learn more at www.averydennison.com.

About WGSN

WGSN is the world's leading trend forecaster. The company enables over 38,000
subscribers to make brilliant design decisions every day by identifying and
analyzing the trends that will shape commercially successful products and
services in the future. WGSN's inspiration and insight are available through
online subscriptions to a variety of state-of-the-art digital tools and
through bespoke consultancy services. WGSN is a 4C Service.

Contact:

Racepoint Group
Eva Bearryman, +44 (0) 208 811 2149
AveryDennisonUK@racepointgroup.com
For more information about this contest, including the rules and regulations
please visit
http://globalfashionawards.wgsn.com/.