Le Méridien Returns to Southern California with the Debut of Le Méridien Delfina Santa Monica

  Le Méridien Returns to Southern California with the Debut of Le Méridien
  Delfina Santa Monica

    Le Meridien Delfina Santa Monica to Open this Fall Following Strategic

Business Wire

LOS ANGELES -- July 24, 2013

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the
return of Le Méridien^® Hotels to Southern California with the opening of Le
Méridien Delfina Santa Monica, debuting this fall. Owned by Pebblebrook Hotel
Trust (NYSE: PEB) and managed by Viceroy Hotel Group, the transformation will
follow a renovation of the Sheraton Delfina Santa Monica Hotel. Located in the
heart of Santa Monica, Le Méridien Delfina Santa Monica is ideally situated
amongst the shops, cafes and galleries of the area and walking distance to the
Pacific beaches and iconic Santa Monica Pier.

“We are proud to partner with Pebblebrook and Viceroy Hotel Group to
reintroduce Le Méridien to Southern California through the re-branding of this
iconic Santa Monica property,” said Allison Reid, Senior Vice President of
North America Development, Starwood Hotels & Resorts. “With a transformed
brand positioning and strong performance numbers, Le Méridien is poised for
expansive growth as we continue to see increased interest among owners,
especially around conversions.”

Conceived by world renowned and award-winning Seattle-based hospitality
interior design firm Dawson Design Associates, Inc., Le Méridien Delfina Santa
Monica will undergo transformation of the hotel’s 310 guestrooms, public
spaces and 10,000 square feet of premium meeting space, perfect for business
functions and social events. The hotel will also boast dramatic views of
California’s southern coastline and offer a full-service restaurant and bar,
outdoor pool and grill and fitness center.

“Over the past seven years, Starwood has made significant investments in
developing Le Méridien as a contemporary lifestyle brand with a truly distinct
point of view,” said Brian Povinelli, Global Brand Leader, Le Méridien and
Westin. “Le Méridien Delfina Santa Monica will be uniquely positioned to bring
the destination to life through cuisine, the arts and local culture.

Le Méridien Delfina Santa Monica will feature the signature Le Méridien Hub™
experience, which re-interprets the traditional lobby into a social gathering
place for creative people to converse, debate, and exchange, further building
on the brand’s award-winning arrival experience and curated coffee culture. Le
Méridien arrival consists of four elements: large-scale artwork in high impact
areas to reset the mind and stimulate dialogue and curiosity; the sensory
experience, illustrated through Le Méridien signature scent, sound and use of
light, creating a unique and distinctive atmosphere; UNLOCK ART™ program,
featuring LM100 ™ artist designed key card collections that not only offer
access to the guestroom but also to Le Méridien brand affiliated contemporary
cultural centers in the city; and a 24-hour curated soundtrack.

“We are thrilled to re-introduce the Sheraton Delfina under the Le Méridien
brand,” said Bill Walshe, CEO of Viceroy Hotel Group. “Viceroy’s commitment to
impeccable service and innovative culinary experience will undoubtedly help to
transform the guest experience for Le Meridien’s creative travellers.”

Viceroy Hotel Group embodies the essence of style and service and caters to
guests seeking high-end service, elegance and glamour. Founded on the
principles of quality and creativity, the Viceroy team is committed to
redefining the traditional concept of luxury hospitality through inspiring
design presence, impeccable service, innovative culinary experiences and
holistic wellness programs that boast an unparalleled experience for every

The Le Méridien Delfina Santa Monica is located at 530 Pico Boulevard, Santa
Monica, CA 90405. For additional information, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,146 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout dates.
Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and privileged
access to Starwood brands. For more information, please visit

About Viceroy Hotel Group

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring
together provocative design and intuitive service in sought-after locations.
Signature brand amenities and services created for the diverse business and
leisure guests include dynamic dining venues featuring world-class culinary
talents and destination spas specializing in health, fitness and beauty.
Current properties include hotels and resorts in Abu Dhabi, Anguilla, Beverly
Hills, Maldives, Miami, New York, Palm Springs, Riviera Maya, San Francisco,
Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in
New York, Dubai, Istanbul and Bodrum, Turkey. www.viceroyhotelgroup.com

About Pebblebrook Hotel Trust

Pebblebrook Hotel Trust (NYSE: PEB) is a publicly traded real estate
investment trust (“REIT”) organized to opportunistically acquire and invest
primarily in upper upscale, full service hotels located in urban markets in
major gateway cities. The Company owns 21 hotels, comprised of 15 wholly owned
hotels, with a total of 3,920 guest rooms and a 49 percent joint venture
interest in six hotels with 1,733 guest rooms. The Company owns, or has an
ownership interest in, hotels located in nine states and the District of
Columbia, including 14 markets: San Diego, California; San Francisco,
California; Santa Monica, California; West Hollywood, California; Washington,
DC; Miami, Florida; Buckhead, Georgia; Bethesda, Maryland; Boston,
Massachusetts; Minneapolis, Minnesota; New York, New York; Philadelphia,
Pennsylvania; Columbia River Gorge, Washington; and Seattle, Washington. For
more information, please visit www.pebblebrookhotels.com.


Le Méridien Hotels & Resorts:
Ashley Chapman, +1 212-380-4015
Global Public Relations
Viceroy Hotel Group:
Carran Gannaway, +1 917-558-5515
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