Ocean Spray Appoints Global Chief Marketing Officer

  Ocean Spray Appoints Global Chief Marketing Officer

Consumer goods veteran Thano Chaltas to lead Ocean Spray’s marketing division

Business Wire

LAKEVILLE-MIDDLEBORO, Mass. -- July 23, 2013

Ocean Spray Cranberries, Inc., a grower-owned cooperative, today announced the
appointment of Thano Chaltas to the newly created role of Global Chief
Marketing Officer. Chaltas will be responsible for global brand development
and will be part of the cooperative leadership team. He will report directly
to Ken Romanzi, Senior Vice President and Chief Operating Officer – Ocean
Spray Brands®.

“As the world’s leading producer of cranberry juices, juice drinks and dried
cranberries, and the best-selling brand in the bottled juice category, Ocean
Spray is creating the Global CMO position to further leverage our great
brands, talent and innovation in order to drive global business growth,” said
Randy Papadellis, President and Chief Executive Officer of Ocean Spray. “Thano
has more than 20 years of progressive marketing experience with Kraft, WellPet
and UST, and I’m confident he will bring strong marketing, strategy and
management expertise to the Cooperative.”

Prior to his appointment at Ocean Spray, Chaltas served as CMO at WellPet,
LLC, a producer and marketer of premium, natural food for pets. Chaltas was
responsible for all aspects of marketing, including brand management, new
product innovation, marketing research, marketing services and consumer
affairs. He successfully drove record revenue and growing market share across
all brands; led the creation of new products that were a significant
contributor to growth by implementing a rigorous stage and gate new product
development process; launched the company's first ever national advertising
campaign; and developed new brands in partnership with Target stores.In
addition to his marketing responsibilities, he also served as interim head of
sales and led a staff of about 70 sales people and 21 marketers.

Chaltas also spent 13 years at Kraft Foods Group Inc. in roles with increasing
brand and customer marketing responsibilities across several divisions
including beverage, snacks, coffee and cereal. He worked on alliances with top
media and sports properties and managed highly visible brands including Post,
Kool-Aid, and Maxwell House.

“I look forward to working with the iconic grower-owned cooperative and its
portfolio of great-tasting, good-for-you products,” said Chaltas. “I plan to
utilize my knowledge and experience to grow Ocean Spray’s global brand
presence, deliver innovative new products that are consistent with today’s
consumer lifestyles and attract new loyal customers across the country and the

Chaltas earned an undergraduate degree from Brown University and an M.B.A. in
Marketing, Finance and Organizational Behavior from the J.L. Kellogg Graduate
School of Management at Northwestern University in Evanston, Ill.

About Ocean Spray

Ocean Spray is a vibrant agricultural cooperative owned by more than 700
cranberry and grapefruit growers in the United States, Canada, and Chile who
have helped preserve the family farming way of life for generations. Formed in
1930, Ocean Spray is now the world’s leading producer of cranberry juices,
juice drinks and dried cranberries, and is the best-selling brand in the
bottled juice category. The cooperative’s cranberries are currently featured
in more than 1,000 great-tasting, good-for-you products in over 50 countries
worldwide. With more than 2,000 employees and nearly 20 cranberry receiving
and processing facilities, Ocean Spray is committed to managing our business
in a way that respects our communities, employees and the environment. In
fiscal year 2012, Ocean Spray posted record-high gross sales of $2.2 billion
and net proceeds of $338 million.


Ocean Spray
Cindy Taccini, 508-946-7424
Weber Shandwick for Ocean Spray
Sara Steindorf, 617-520-7259
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