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Canon U.S.A. Brings Images to Life with Interactive Solutions at SIGGRAPH Conference

  Canon U.S.A. Brings Images to Life with Interactive Solutions at SIGGRAPH
  Conference

   Canon Previews New Handheld Display in Development for Its Mixed Reality
                                (MREAL) System

SIGGRAPH 2013

Business Wire

MELVILLE, N.Y. -- July 23, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase a
selection of its visualization products including a preview of a new handheld
display for the MREAL System for Mixed Reality (MR), currently under
development, at the Special Interest Group on Graphics and Interactive
Techniques (SIGGRAPH) annual Conference in Anaheim, California, from July
23-25, 2013. During this year’s conference, Canon will illustrate how its
diverse image capture and output technologies can help customers effectively
manage work processes and reduce costs.

Visitors to the Canon booth (#502) will have an opportunity to participate in
product demonstrations designed to unlock creative potential, inspire
increased efficiency and demonstrate accelerated workflows through the
Company’s cohesive lineup of input to output solutions. The Canon booth will
demonstrate visualization workflows, including the Canon MREAL System, Cinema
EOS System, select imagePROGRAF large-format printers and REALiS projectors
that help bring high-quality images to life on paper, on screen and in the
virtual world.

Canon’s MREAL System

Launched in the U.S.A in February 2013, Canon’s MREAL System for Mixed Reality
is a next-generation solution that simultaneously merges virtual objects with
the real world, at full scale and in three dimensions. By combining the rich,
visual information of the real world and the flexibility offered by
computer-generated images, Canon’s Mixed Reality system offers an imaging
experience that is a step ahead of existing virtual technology, which
currently exists only in computer-generated environments.

The MREAL System provides an interactive and immersive experience that
benefits collaboration in a variety of industries. The combination of the real
world and CGI makes pre-visualization of a pre-production scene possible in
filmmaking. It can also be used to help drive the research and development and
overall product lifecycle management of products in the manufacturing space,
as designs can be examined, modified, manipulated, analyzed and presented with
a level of realism that allows complicated ideas and plans to come to fruition
quickly.

Enhancing the MREAL System with Additional Solutions and Software Capabilities

At SIGGRAPH, Canon reinforces its investment in Mixed Reality with a preview
of the Canon MREAL handheld display (HHD) currently in development. The new
HHD expands the Canon portfolio providing users with multiple options –
head-mounted display (HMD) or handheld display (HHD) – that can be used to
experience mixed reality. The HHD currently under development is aimed to be
advantageous in such settings as showrooms, exhibitions and meeting
presentations. Canon aims to commercialize the HHD at the end of 2013.

Canon will also be showcasing integration with RTT DeltaGen through a
soon-to-be-available MREAL plug-in for RTT DeltaGen. This new plug-in will
enable RTT DeltaGen users to seamlessly launch the mixed reality experience –
retaining the same dimensions, scale, spaces and precision – with the check of
a box. The seamless combination of RTT and Canon technologies will allow users
to leverage their existing designs to create an integrated visual experience.

In addition, Canon is developing a software update to the MR Platform that
realizes improved accuracy and convenience for the MREAL System when used in
conjunction with a dedicated third-party position-alignment camera and
carpet-type markers. By attaching the camera to the exterior of the display,
providing a perspective that differs from that of the display's built-in
cameras, the software delivers increased alignment precision between
real-world visual information and digital data, while offering greater
camera-tracking-area coverage to enable an expanded range of use. As well, by
using portable carpet-type markers, users can realize faster system setup and
can also put a system in place in most any setting.

Canon Cinema EOS digital cinema cameras

Canon is dedicated to providing cinematographers and television production
professionals with digital video equipment that leverage Canon’s rich heritage
of imaging technology in a series of compact but powerful devices and optical
technologies. On display at SIGGRAPH will be Canon’s full line of Cinema EOS
digital cinema cameras along with a video presentation showing highlights from
successful productions that have used Cinema EOS cameras.

imagePROGRAF large format printers

An excellent solution for the graphic, fine art, photography and proofing
markets while delivering superb color quality, color consistency and output
speeds, Canon’s imagePROGRAF printers provide the end-user with high-quality
output for almost any application. On display will be the award-winning Canon
imagePROGRAF iPF6450 printer to produce some high-quality movie posters
throughout the course of the show.

REALiS projectors

The REALiS Pro AV Compact Installation LCOS (Liquid Crystal on Silicone)
Projectors combine exceptional picture quality of larger installation
projectors with the plug-and-play convenience of portable models. On display
will be the REALiS WUX450 projector, which features 4500 lumens of brightness
to demonstrate its placement flexibility with the advanced Genuine Canon
projection lens that delivers a consistent fixed aperture of f/2.8, allowing
for virtually no light loss across its entire 1.8x zoom range. Designed for
short-throw use, the Canon REALiS WUX400ST projector, which features 4000
lumens of brightness and a generous horizontal and vertical lens-shift, will
also be on display. Both models deliver WUXGA (1920 x 1200) resolution, and
feature a trim design under 14 lbs. each, installation flexibility, easy
set-up and sophisticated operational advantages strategically designed for
higher education, boardroom installations, museums, and many other
professional markets.

To learn more about Canon U.S.A. at SIGGRAPH, please inquire at the Canon
booth #502.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow
us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Availability and specifications of all products are subject to change without
notice.

Contact:

Editorial:
Canon U.S.A., Inc.
Siobhan Cullagh, 631-330-4602
scullagh@cusa.canon.com
or
Stephen Karaolis, 631-330-5184
skaraolis@cusa.canon.com
or
Canon U.S.A. Website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON