Hot, New Global Skin Care Brand, Indeed Laboratories™, Makes U.S. Retail Debut at Walgreens Nationwide

  Hot, New Global Skin Care Brand, Indeed Laboratories™, Makes U.S. Retail
  Debut at Walgreens Nationwide

Exclusive retail deal brings international best sellers nanoblur™ and snoxin™
                         to the American marketplace

Business Wire

NEW YORK & DEERFIELD, Ill. -- July 23, 2013

Indeed Laboratories announced today the U.S. launch of its global skin care
products nanoblur and snoxin with exclusive availability at Walgreens and
Duane Reade stores nationwide. Indeed Laboratories is an innovative company
that develops affordable skin care products, offering targeted solutions for
every woman. The brand’s U.S. retail launch through distributor Boots USA is a
result of the strategic partnership formed last summer between Alliance Boots
and Walgreens (NYSE: WAG) (Nasdaq: WAG) to create the first global
pharmacy-led, health and wellbeing enterprise.

Exclusive retail deal brings international best sellers nanoblur™ and snoxin™
to the American market ...

Exclusive retail deal brings international best sellers nanoblur™ and snoxin™
to the American marketplace (Photo: Business Wire)

“We believe in pushing the boundaries of science and challenging the status
quo of beauty standards,” states Dia Foley, Vice President of Sales and
Marketing of Indeed Laboratories. “By expanding our distribution to the U.S.
market through Walgreens and Duane Reade, we’re able to reach out to a broad
consumer set with accessible, no fuss products the Indeed way, through our
simplified skin care solutions.”

“Walgreens selected Indeed Laboratories products because they complement our
approach to bringing our customer the proven innovation she seeks,” said
Shannon Curtin, Walgreens Divisional VP and General Merchandise Manager of
Beauty and Personal Care. “Shoppers know that they can always find the latest
skincare items at Walgreens, and now that includes nanoblur and snoxin. Our
knowledgeable beauty advisors are available to help answer any questions on
these new products.”

Indeed Laboratories was founded from a simple idea put forth by Foley, who has
been with the company from the start and has more than 20 years of experience
in the beauty industry. As a spokesperson for many top cosmetic brands, she
was constantly in front of cameras and concerned about how her skin was
appearing on screen. Foley’s goal was to achieve that soft, camera lens filter
effect directly onto the surface of the face for an instant result. Out of the
need for instant, flawless, HD ready skin, nanoblur instant skin perfector was
born. Since breaking onto the beauty scene the company has successfully
introduced a range of high performance, low-cost skin care solutions to women
across the globe, with current distribution in the United Kingdom, Canada,
South Africa, Asia, Australia and New Zealand.

One of the first products to be available in the U.S. is nanoblur, which has
received international acclaim and has been a number one selling beauty item
in its category in several markets. In the UK, nanoblur experienced
unprecedented sales in its first week in participating Boots locations. Indeed
Laboratories and Walgreens aim to repeat this success in the United States
with the exclusive launch of nanoblur instant skin perfector and snoxin facial
line fighter beginning this month.

“Based upon the great success that Boots experienced with Indeed Laboratories
in the United Kingdom, we’re thrilled to work with Indeed to bring their great
products to launch exclusively in Walgreens and Duane Reade in the United
States,” adds Gordon Farquhar, Managing Director, Boots Retail USA. “With the
help of Walgreens and Indeed Laboratories products, women have access to
innovative and affordable beauty solutions that deliver great results.”

The two Indeed Laboratories products are available at Walgreens and Duane
Reade locations nationwide as well as online at and are value
priced, compared to conventional formulas of leading brands. Indeed
Laboratories’ line of high performance products includes:

nanoblur instant skin perfector  (MSRP: $19.99)  gives high definition camera
ready skin in seconds. nanoblur instantly transforms your skin, minimizing the
signs of aging – smoothing and softening the appearance of fine lines,
wrinkles, crow’s feet, enlarged pores, uneven texture and tone while
mattifying skin. This instant skin perfecting cream is colourless, making it
perfect for both women and men.

nanoblur™ was the first to market instant skin perfector that may be worn
without, applied under, mixed with, or over makeup, making it unique and in
its own category.

snoxin facial line fighter (MSRP: $29.99) is a concentrated multi-peptide
facial serum designed to help combat the appearance of skin aging long term.
While most skin care serums contain just one main ingredient to target signs
of aging, snoxin incorporates multiple peptides for reducing the appearance of
lines, wrinkles and crow’s feet. snoxin provides visible results in just 7

These and all Indeed Laboratories products are dermatologist tested and
clinically proven not to cause irritation when used as instructed. For more
information about Indeed Laboratories, please visit

About Indeed Laboratories™

Indeed Laboratories™ is a high-technology Canadian skin care developer and
marketer whose focus is to eliminate all marketing hype and costs from skin
care treatments and instead deliver real results as cost effectively as
possible. Indeed uses various high concentrations of the rarest, most
effective actives from clinical laboratories in Switzerland, Spain, France and
the United States to develop highly specific treatment products. Through
efficiency and honesty, Indeed aims to maintain the most reasonable prices in
its class.

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion,
Walgreens ( vision is to become the first choice for health
and daily living for everyone in America and beyond. Each day, Walgreens
provides more than 6 million customers the most convenient, multichannel
access to consumer goods and services and trusted, cost-effective pharmacy,
health and wellness services and advice in communities across America.
Walgreens scope of pharmacy services includes retail, specialty, infusion,
medical facility and mail service, along with respiratory services. These
services improve health outcomes and lower costs for payers including
employers, managed care organizations, health systems, pharmacy benefit
managers and the public sector. The company operates 8,098 drugstores in all
50 states, the District of Columbia and Puerto Rico. Take Care Health Systems
is a Walgreens subsidiary that is the largest and most comprehensive manager
of worksite health and wellness centers and in-store convenient care clinics,
with more than 700 locations throughout the country.

About Alliance Boots

Alliance Boots is a leading international, pharmacy-led health and beauty
group delivering a range of products and services to customers. Working in
close partnership with manufacturers and pharmacists, we are committed to
improving health in the local communities we serve and helping our customers
and patients to look and feel their best. Our focus is on growing our two core
businesses: pharmacy-led health and beauty retailing and pharmaceutical
wholesaling and distribution, while increasingly developing and
internationalizing our product brands.

Alliance Boots has a presence in more than 25 countries and employs over
108,000 people. Alliance Boots has pharmacy-led health and beauty retail
businesses in nine countries and operates more than 3,100 health and beauty
retail stores, of which just over 3,000 have a pharmacy. In addition, Alliance
Boots has around 605 optical practices, of which around 190 operate on a
franchise basis, and around 390 hearing care practices. Our pharmaceutical
wholesale businesses deliver over 4.6 billion units each year to more than
170,000 pharmacies, doctors, health centers and hospitals from over 370
distribution centers in 20 countries.

In June 2012, Alliance Boots announced that it had entered into a strategic
partnership with Walgreen Co., the largest drugstore chain in the US, to
create the first global pharmacy-led, health and wellbeing enterprise.

Photos/Multimedia Gallery Available:



Alliance Boots
Yves Romestan, +44 (0) 207-138-1130
Alliance Boots
Melissa Hobley, 646-489-0112
Mai Lee Ua, 847-315-2141
Indeed Laboratories
Raquel Lowe, 416-640-9829
Jessica Spano, 646-500-7654
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