Planet Fitness Appoints Dorvin Lively As New Chief Financial Officer
Company Enhances Leadership and Management Teams with Additional Appointments
NEWINGTON, N.H., July 23, 2013
NEWINGTON, N.H., July 23, 2013 /PRNewswire/ --Planet Fitness, the innovative
health club franchise known for its Judgement Free Zone® and friendly prices,
today announced that Dorvin Lively has been appointed to the position of Chief
Financial Officer. Lively, a 30-year veteran of corporate finance for various
retail and consumer-products companies, will lead the Company's finance,
treasury, financial planning and supply chain functions, as well as strategic
and long-term planning. He will report directly to Planet Fitness' Chief
Executive Officer, Chris Rondeau.
Lively joins Planet Fitness from RadioShack Corporation (NYSE: RSH) where he
served as Executive Vice President, Chief Financial Officer and Chief
Administrative Officer. In these positions, Lively led the Company's finance,
treasury, financial planning, investor relations, supply chain and dealer
franchise functions. Prior to RadioShack, Lively served as Chief Financial
Officer at Ace Hardware Corp. His experience also includes previous positions
at Maidenform Brands, Toys R Us, Reader's Digest and Pepsi-Cola International.
Lively is a certified public accountant and received his bachelor's degree
from the University of Arkansas.
"We are thrilled to welcome Dorvin Lively to the Planet Fitness leadership
team. Dorvin brings a distinguished track record of working with some of the
world's most respected retailers, and building strong relationships between
brands and their franchise owners. His financial, real estate and franchising
expertise and experience will be invaluable as we build upon Planet Fitness'
continued growth and success," said Chief Executive Officer, Chris Rondeau.
"Planet Fitness is a proven brand with extraordinary potential," said Dorvin
Lively. "I am excited for the opportunity to join such a dynamic team and work
closely with the brand's franchisees to support Planet Fitness' accelerated
growth and momentum."
Planet Fitness today also announced several new appointments and promotions in
key functions including legal, operations and development, finance and
marketing to enhance its leadership and management teams:
oRichard Moore has assumed the role of Chief Administrative Officer, in
addition to his current position as Executive Vice President & General
Counsel, reporting directly to CEO Chris Rondeau. In addition to legal,
Moore leads the human resources, information technology and marketing
teams with a focus on creating an infrastructure to support the Company's
continued growth. Moore joined Planet Fitness in July 2012 from Ropes &
Gray LLC, leading Planet Fitness through the sale to TSG Consumer
Partners. Moore spent more than five years at Ropes & Gray, focusing his
work on private equity transactions, private investment fund formation and
public company portfolio management.
oBonnie Monahan has joined Planet Fitness as Corporate Treasurer. With a
background in finance and franchise support, she is responsible for
corporate cash, debt and risk management and franchisee financing and
credit review. Prior to Planet Fitness, Monahan served as Chief Financial
Offer at Margaritas Mexican Restaurant Group, where she was responsible
for finance, tax, human resources and information technology, with a focus
on creating an infrastructure to support the Company's franchising
initiatives. Previously, Monahan was the Corporate Treasurer at Dunkin'
Brands for five years and was responsible for debt, cash and risk
management, and helped lead the brand's successful initial public
offering. She has also held senior positions at several leading consumer
brands including Timberland, Staples, Reader's Digest and PepsiCo.
oAnna Arico has joined Planet Fitness as Corporate Controller, and is a key
member of the management team contributing to the Company's operational,
strategic and financial decision making. She is responsible for ensuring
that financial reporting is accurate, complete and timely, and provides
analysis for key business decisions. Prior to joining Planet Fitness,
Arico was a senior financial consultant for Robert Half International. Her
previous experience includes various roles at GT Advanced Technologies,
Inc. and Diatide, Inc., and she started her career at Ernst & Young LLP.
She is also a Certified Public Accountant.
oBrian Belmont has joined Planet Fitness as Executive Vice President of
Franchise Operations and Development, bringing a wealth of expertise in
franchise operations, corporate and franchise development, franchise
support and communication, market planning and real estate. He oversees
the operations and development teams, including franchise operations,
sales, real estate and construction. Belmont joined the Company after
holding various leadership positions at Quiznos Sub, including Chief
Development Officer, Executive Vice President and President of Restaurant
Realty. Belmont brings a wealth of knowledge to the team and has more than
20 years of experience in various franchise environments.
oJamie Medeiros was promoted to Vice President of Marketing, overseeing the
brand's marketing department. She is responsible for brand messaging,
national and local advertising, social media, digital strategy, public
relations and retail merchandise. Medeiros began her career at Planet
Fitness in 2000 when there were four corporate clubs. Her deep knowledge
of the brand and marketing expertise has significantly attributed to the
awareness of the Planet Fitness brand as the national player it is today.
According to Pierre LeComte, Managing Director at strategic equity firm TSG
Consumer Partners LLC, "On behalf of TSG, we are excited to welcome the new
additions to Planet Fitness and congratulate those promoted to new roles
within the company. Under Chris Rondeau's leadership, the Planet Fitness team
has never been stronger, and we are excited to continue our partnership to
further build the Planet Fitness brand, support its franchise partners and
open new locations."
Currently, there are more than 650 Planet Fitness clubs nationwide and more
than 4.5 million members. To find a Planet Fitness near you or to join online,
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing
full-size health club franchise in the United States, and has revolutionized
the industry with a combination of extremely low prices and a unique,
friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has more than 650 locations nationwide and has grown to more
than 4.5 million members. The company prides itself on giving people an
unbeatable value – top-notch facilities at extremely low prices, and an
atmosphere that focuses on the needs of occasional or first-time club members
rather than hard-core fitness fanatics. All Planet Fitness clubs feature a
wide selection of brand-name cardio and strength equipment, and provide
unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®.
Director of Public Relations
Planet Fitness Corporate
SOURCE Planet Fitness
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