The Kenmore® Brand Invites Americans To Cook Their Way Into Kenmore History

 The Kenmore® Brand Invites Americans To Cook Their Way Into Kenmore History

Call for Home Cooks and Shop Your Way (SM) Members to Submit Heritage-Inspired
Recipes at State Fairs and on for the Chance to Win Thousands of
Dollars in Prizes

PR Newswire

HOFFMAN ESTATES, Ill., July 23, 2013

HOFFMAN ESTATES, Ill., July 23, 2013 /PRNewswire/ --As part of its year-long
100^th Anniversary celebration, the Kenmore brand and Shop Your Way seek
America's best-loved recipes at select state fairs and on this
summer. Winners of each contest will be awarded more than $8,000 in prizes,
including brand new Kenmore kitchen appliances and a feature in a limited
edition Kenmore 100^th Anniversary Cookbook.

Inspired by the nostalgia of apple pie bake-offs and anything served on a
stick, the Kenmore brand and Shop Your Way will visit state fairs, arguably
the hotbed of home cooking and the toughest cooking contests in the country,
to uncover some of America's best heritage recipes. These recipes, along with
others, will be compiled to create a limited edition 100^th Anniversary
Cookbook available later this year.

"There's no better way to celebrate our 100-year milestone than with the
people that have made this past century so memorable for us and their own
families: home cooks," said Michael Castleman, president, Kenmore, Craftsman
and DieHard and senior vice president, Sears Holdings. "This series of summer
contests engage our members on and through a
shared passion – cooking – while recognizing some of the best recipes the
nation has to offer."

Now through Aug. 1, Americans can cook and click their way into Kenmore
history by submitting their heritage recipes and stories on For
each recipe uploaded, Sears will make a $5 donation to Heroes at Home to
support military families*. The grand prize contest winners at each state fair
and on will receive**:

  oA $5,000 Kenmore kitchen appliance makeover;
  oA trip to New York for the New York City Wine & Food Festival presented by
    FOOD & WINE to have their winning recipes served up along with the
    nation's best;
  oA feature in a limited edition Kenmore 100^th Anniversary Cookbook, which
    will be unveiled at the Food Network New York City Wine & Food Festival
    presented by FOOD & WINE

In addition, anyone who enters a recipe on will automatically
become a Shop Your Way member and be able to take advantage of all of the
points, perks and privileges of membership.

For those wanting to experience the three live-judged state fair contests and
for the chance to meet local celebrity chefs, mark your calendars with the
following dates:

  oOhio State Fair, Columbus, Saturday, July 27
    "Kenmore Greatest Generations of Grilling" Cook-Off
  oWisconsin State Fair, Milwaukee, Sunday, Aug. 4
    "Kenmore Family Favorite Fruit Pies" Recipe Competition
  oIowa State Fair, Des Moines, Saturday, Aug. 10
    "Kenmore Honored Harvest Time" Recipe Competition

The Kenmore brand and Sears value customer loyalty. With Shop Your Way,
members earn points on every dollar spent on qualifying purchases to redeem on
future purchases. To follow Kenmore brand announcements and happenings, sign
up to become a Shop Your Way member at

For more on the Kenmore brand 100^th Anniversary including press releases,
product information and images, please visit

*All funds raised will go to Rebuilding Together, the nation's leading
nonprofit working to preserve affordable homeownership.

**NO PURCHASE NECESSARY. Kenmore ® 100^TH Anniversary Home Cooked Recipe
Contest entry phase begins on 5/16/13 and ends 8/1/13. Contests are open to
eligible legal residents of the 50 United States and the District of Columbia
who are 18 years of age or older as of the date of entry. See Official Rules
available at for Contest Phases, entry details, submission
requirements, prizes, etc. Void in PR and where prohibited by law.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer
with more than 2,500 full-line and specialty retail stores in the United
States and Canada and the home of Shop Your Way, a social shopping experience
where members have the ability to earn points and receive benefits across a
wide variety of physical and digital formats Sears
Holdings is the leading home appliance retailer as well as a leader in tools,
lawn and garden, fitness equipment and automotive repair and maintenance. Key
proprietary brands include Kenmore, Craftsman and DieHard, with a broad
apparel offering, including such well-known labels as Lands' End, the
Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia
Vergara and The Country Living Home Collection. We are the nation's largest
provider of home services, with more than 14 million service and installation
calls made annually, and have a long-established commitment to those who serve
in the military through initiatives like theHeroes at Homeprogram. We have
been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY
STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing
and Energy Management and one of the Top 20 Best Places to Work for Recent
Grads. Sears Holdings Corporation operates through its subsidiaries,
includingSears, Roebuck and Co. and KmartCorporation. For more information,
visit Sears Holdings' website at
Twitter:@searsholdings|| Facebook:

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in
the home with smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance brand for
nearly 100 years, the Kenmore Brand continues to give consumers more time,
efficiency and better results for better living with industry-leading products
across small and large appliance categories. The brand also introduced the
Kenmore Craftsman Live Brand Experience -- an interactive space in the heart
of Chicago equipped to stream innovative experiences and events live online
via the Kenmore brand's Facebook page. For more information, log on to or

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036

Heather Ribeiro
Zeno Group for Kenmore
(312) 396-9754

SOURCE Kenmore

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