Sojourner Mobile App Helps Vera Bradley Foundation for Breast Cancer Go Green
with Custom Mobile Event Communication App
Sita Corp's Sojourner Mobile Solution earned 50% adoption rate, saved 3,000
pages of paper
SOMERSET, N.J., July 23, 2013
SOMERSET, N.J., July 23, 2013 /PRNewswire/ -- The Vera Bradley Foundation for
Breast Cancer worked with Sojourner Mobile Communications, part of Sita
Corp's global data, analytics and mobile communications firm, to develop a
mobile event app to improve communications, eliminate paper waste and empower
volunteers in the fight against breast cancer. The customized app was created
within a swift three-day development and deployment period for the
organization's 20^th Annual Vera Bradley Golf and Tennis Tournament
The mobile app improved event communications, delivered a robust 50 percent
adoption rate among event organizers and volunteers, and saved an estimated
3,000 pages of paper by replacing the event's signature reference and
guidelines binders for staff and volunteers.
"The Vera Bradley Foundation's goal is to raise more money to fight breast
cancer by efficiently managing the largest women's amateur golf and tennis
charity event in the nation," said Catherine Hill, Vera Bradley Foundation for
Breast Cancer Executive Director. "Sojourner's mobile app helped us achieve
this goal by supporting our 'Go Green' initiative, completely replacing a
dozen paper event organization binders, and providing our event organizers and
volunteers with a better way to communicate and coordinate activities."
The customized app was used 1,400 times on the first day of the event, and
3,000 times by the end of the 3-day tournament by 95 organizers and
volunteers, thanks to the solution's "no training needed" intuitive interface
and simple four-icon design.
"We were delighted to work with the Vera Bradley team to develop this simple
solution, empowering the dedicated organizers and volunteers of this important
fundraising event," said Sita Corp President & CEO Rom Reddy. "Our matching
'get it done' work ethics came together to quickly and seamlessly create an
app that saved paper, money and time by streamlining critical communications
so organizers could focus on the successful achievement of their mission: to
raise funds and awareness in the fight against breast cancer."
About Sita Corp
Founded in 1993, Sita Corp is a leading global provider of business
collaboration, providing enterprise data, analytics and mobile communications
solutions to connect businesses, partners and consumers. Headquartered in
Somerset, New Jersey, with offices around the world, Sita Corp assists
medium-size to Fortune 500 public and private sector companies around the
globe in achieving enterprise-wide efficiencies that cut costs, improve
operations and increase profitability. Sita Corp delivers innovative software
applications, solutions and key services built around connecting people faster
to the information they need.
Sojourner's mobile enterprise application platform puts the power of critical
business data in the hands of team members, when and where they need it most.
The Sojourner platform of subscription-based mobile enterprise applications
serves industries across more than 15 major verticals. Sojourner's dynamically
configurable technology and intuitive user interface offer a responsive mobile
platform that integrates quickly and easily with existing and future systems,
delivers to any desktop or mobile device, and requires little to no end-user
About the VeraBradley Foundation for BreastCancer:
The Foundation is celebrating its 15th year of funding the VeraBradley
Foundation for BreastCancer Research Laboratories at the Melvin and Bren
Simon Cancer Center in Indianapolis through a multi-year $20 million pledge.
Since 1998, the Foundation has played an integral role in changing the face of
BreastCancer research by supporting 22 labs and 43 researchers and clinicians
who are leading major advancements in drug therapies and setting a world-wide
standard. The Foundation receives funding through national events, a $1
million annual gift from VeraBradley, Inc. (Nasdaq:VRA), and through
donations on verabradley.org.
SOURCE Sita Corp
Contact: Jeanette Mojares, Director of Marketing, T: 732.906.7806 Ext: 3013,
C: 908-334 4823, email@example.com
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