Desiree Fish Appointed TripAdvisor Vice President, Global Communications

   Desiree Fish Appointed TripAdvisor Vice President, Global Communications

PR Newswire

NEWTON, Mass., July 23, 2013

NEWTON, Mass., July 23, 2013 /PRNewswire/ --TripAdvisor^®, the world's
largest travel site*, today announced the appointment of Desiree Fish to the
position of vice president, global communications. Fish will be responsible
for leading TripAdvisor's communications efforts in markets worldwide and will
report to the chief marketing officer, Barbara Messing.

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Fish spent the past 13 years of her career at American Express where she most
recently held the position of vice president, corporate affairs and
communications. While at American Express, Fish was responsible for external
communications for the American Express consumer services business including
leading PR activities for the company's consumer charge cards, lending and
co-brand cards, as well as its loyalty program and travel business.

"Desiree comes to TripAdvisor with extensive communications experience and
having spearheaded remarkable successes at American Express over the past 13
years," said Messing, "We're thrilled to have her join the team and look
forward to her leading our global communications to build the awareness and
reputation of TripAdvisor as the world's most trusted and useful travel

Since joining American Express in 2000, Fish led a number of highly visible
public relations programs, including the launch of more than a dozen American
Express cards and benefits. She helped create and promote signature brand
projects and social media-based campaigns such as the Members Project, and the
philanthropic program, Partners in Preservation. Fish also helped position
American Express as a leader in the rewards and premium product markets
through strategic and proactive media campaigns for the Membership Rewards
program and American Express Platinum and Centurion Cards. During the
recession, Fish led the company's communications campaign positioning the
American Express charge card as "the smarter way to pay," which successfully
addressed consumers' interest in reducing debt.

"TripAdvisor is an innovative company that has revolutionized how people
travel," said Fish. "As the organization continues on its path to help
travelers around the world plan the perfect trip, I am excited to join them on
the journey."

Prior to joining American Express, Fish was an account supervisor with Hunter
Public Relations, a New York-Based agency, where she developed and managed
media relations programs and events for a number of large companies including
Campbell's Soup. She holds a B.S. in Journalism from the University of Kansas
with a focus on Business Communications.

Fish will be based in TripAdvisor's New York City office in SoHo. For more
information on TripAdvisor, visit

About TripAdvisor
TripAdvisor^®is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions covering more than 2.5
million accommodations, restaurants and attractions. The sites operate in 30
countries worldwide, including China under TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands:,,,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, April 2013

**Source: Google Analytics, worldwide data, May 2013

SOURCE TripAdvisor

Contact: Alison Croyle, (617) 670-6737,
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