Oregon Wines Fly Free On Alaska Airlines This Fall

              Oregon Wines Fly Free On Alaska Airlines This Fall

PR Newswire

PORTLAND, Ore., July 23, 2013

PORTLAND, Ore., July 23, 2013 /PRNewswire/ -- Fall is a great time to visit
Oregon Wine Country. Visitors can experience the harvest and some of the most
spectacular weather the state has to offer. And this year, enjoying Oregon
wines once you get home just got easier thanks to a partnership with Alaska
Airlines, the Oregon Wine Board (OWB) and Travel Oregon.

Starting Sept. 10, up to a case of Oregon wine can fly home with visitors free
of charge, thanks to the new Oregon Wines Fly Free program. Domestic Alaska
Airlines passengers can check one case of wine at no charge on their return
flight out of four Oregon airports—Portland, Eugene, Medford and Redmond as
well as Walla Walla, Wash.—through Nov. 20. In addition, passengers showing
their Alaska Airlines boarding passes within a week of their arrival in Oregon
will receive complementary tastings at any of more than 180 participating
Oregon wineries.

"Partnering with Alaska Airlines and Travel Oregon to help visitors to Oregon
experience the beauty and bounty of our amazing wine country, is a no
brainer," said Tom Danowski, executive director of OWB. "Increasingly, the
customers of Oregon wine are the same customers being courted by Alaska
Airlines and Travel Oregon."

While Alaska Airlines has similar Wines Fly Free programs in other wine
regions, Oregon is the first to implement the promotion for the entire state.
Alaska Airlines is also a sponsor of Feast Portland, the flagship food and
drink festival in the Pacific Northwest to be held Sept. 19-21.

"Alaska Airlines is dedicated to the growth and development of our markets, so
this program is a natural for us," said Clint Ostler, manager of media and
market strategy for Alaska Air Group. "We're pleased to support Oregon
wineries while giving our customers one more reason to visit the state's
incredible wine regions."

"We know that Oregon's scenic beauty not only affects the sense of place in
every taste of Oregon wine, but it also inspires visitors to purchase Oregon's
artisan products," said Todd Davidson, Travel Oregon CEO. "In fact, we know
from a recent study that at least 43 percent of Oregon visitors said they are
more likely to purchase Oregon products than before their trip. Now they can
bring home not only memories, but Oregon's award-winning wines, as well. "

About the Oregon Wine Board
The Oregon Wine Board is a semi-independent Oregon state agency managing
marketing, research and education initiatives that support and advance the
Oregon wine and wine grape industry. The Board works on behalf of all Oregon
wineries and independent growers throughout the state's diverse winegrowing
regions. The Oregon wine grape and wine industry contributes more than $2.7
billion in economic activity to the state economy each year, including more
than 13,518 wine-related jobs and $382 million in wages.

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study^SM for six
consecutive years from 2008 to 2013. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at www.alaskaair.com/newsroom.

About Travel Oregon
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors'
experience by providing information, resources and trip planning tools that
inspire travel and consistently convey the exceptional quality of Oregon. The
commission aims to improve Oregonians' quality of life by strengthening
economic impacts of the state's $9.2 billion tourism industry that employs
more than 91,000 Oregonians. www.TravelOregon.com

SOURCE Travel Oregon; Oregon Wine Board

Website: http://www.traveloregon.com
Website: http://www.alaskaair.com
Website: http://www.oregonwine.org
Contact: Linea Gagliano, (503) 729-6021, linea@traveloregon.com, or Charles
Humble, (503) 228-8336, charles@oregonwine.org