Trend Micro Brings Proven Cloud & Data Center Security to the Mid-Market with Enhanced Channel Program

Trend Micro Brings Proven Cloud & Data Center Security to the Mid-Market with
                           Enhanced Channel Program

New deal registration and marketing support accelerates sales cycle, improves

PR Newswire

CUPERTINO, Calif., July 23, 2013

CUPERTINO, Calif., July 23, 2013 /PRNewswire/ -- As the mid-market continues
to expand across all business segments, Trend Micro Incorporated (TYO: 4704;
TSE: 4704) today announced channel program enhancements to streamline access
to the Trend Micro Cloud and Data Center Security solution.

With an initial focus on Trend Micro™ Deep Security, program updates include
improvements to the Deal Registration and Specialization Programs, as well as
a new On-Demand Marketing platform that will help partners improve sales and
strengthen revenue streams. Deep Security provides mid-market companies with
enterprise-grade technology to guard against data breaches and business
disruptions for physical, virtual and cloud servers.

"Mid-market companies present a tremendous business opportunity for our
channel partners and we want to support them with one of the most innovative
and reliable security solutions available," said Partha Panda, vice president
of US Channel Sales, Trend Micro. "We are passionate about the success of our
channel and have enhanced our program to ensure they have the tools and
resources necessary to thrive, and most importantly, be profitable. Trend
Micro Deep Security will serve as a key component in their sales arsenal with
simple to use and easy-to-manage functionality, providing customers with the
protection they need, backed by the strength of Trend Micro."

As part of the Trend Micro Cloud and Data Center Security Solution, Deep
Security's innovative technology has been broadly adopted among large global
enterprises and is well suited to meet the same physical, virtualized and
cloud security needs of the mid-market. The platform utilizes agentless and
agent-based protection to automatically secure virtual servers and desktops,
as well as private and public clouds.

This all-in-one solution integrates anti-malware, web reputation and firewall
in addition to intrusion prevention, integrity monitoring and log inspection
to protect mission-critical applications and data. Deep Security enables
organizations to virtually patch critical systems, proactively identifying and
eliminating vulnerabilities before they can be compromised. It also helps
organizations comply with key regulatory requirements, including PCE DSS 2.0,

To support channel partners' customer outreach and sales enablement, program
enhancements include:

  oDeal Registration – A comprehensive program that delivers greater support,
    resources and incentives to empower partners to gain market share through
    more qualified sales, simplified margin structure and streamlined

  oSpecialization Program – Partners receive additional margin for
    establishing expertise in specific focus areas, including the mid-market
    and Trend Micro solutions such as Deep Security.

  oOn-Demand Marketing Program – A dynamic online marketing tool that equips
    eligible partners with a user-friendly dashboard to engage customers via
    co-branded emails, web content and more to drive lead generation.

"Trend Micro's new and improved Deal Registration program is a winner," said
Mike Nowlan, vice president sales, Arrow ECS. "It's simple and rewards our
resellers for hunting for new business opportunity. This is the type of
program that our Arrow enterprise partners will embrace."

For more information, please visit the Trend Micro PartnerPlus, website at The Partner Support Team
can also be reached via phone at (888) 977-4200 or email at

To review the blog post on this topic, visit:

About Trend Micro
Trend Micro Incorporated, a global leader in security software, strives to
make the world safe for exchanging digital information. Our solutions for
consumers, businesses and governments provide layered data security to protect
information on mobile devices, endpoints, gateways, servers and the cloud.
Trend Micro enables the smart protection of information, with innovative
security technology that is simple to deploy and manage, and fits an evolving
ecosystem. All of our solutions are powered by cloud-based global threat
intelligence, the Trend Micro™ Smart Protection Network™ infrastructure, and
are supported by over 1,200 threat experts around the globe. For more
information, visit

SOURCE Trend Micro Incorporated

Contact: Thomas Moore, +1-972-499-6648,
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