Nissan To Help Mississippi Preschoolers With $400,000 Contribution To Dolly Parton Imagination Library Literacy Program

 Nissan To Help Mississippi Preschoolers With $400,000 Contribution To Dolly
                 Parton Imagination Library Literacy Program

PR Newswire

CANTON, Miss., July 23, 2013

CANTON, Miss., July 23, 2013 /PRNewswire/ --Through a $400,000 kick-start
grant, Nissan is working with United Way of the Capital Area to provide free
books every month to 35,000 eligible Mississippi preschoolers from birth to
age 5 through the Dolly Parton Imagination Library program.


Nissan is awarding the grant as part of the celebration of its 10^th
anniversary of operations in Mississippi. The contribution enables United Way
of the Capital Area to expand the Dolly Parton Imagination Library program to
include each child living in Hinds, Madison and Rankin County over the next
five years.

"I am thrilled and thankful that United Way and Nissan are joining hands to
bring Imagination Library to the kids of the Capital area. It takes special
people to do special things and I know we are doing something special in
Mississippi," said Dolly Parton, country music legend and founder of
Imagination Library.

Imagination Library was created by country music legend Dolly Parton and is
administered locally by United Way of the Capital Area. The grant announcement
was made at the Mississippi Children's Museum in Jackson, Miss., in an event
that included local parents and children, community leaders and Nissan
employee volunteers.

"Nissan is committed to improving education programs and opportunities in
Mississippi," said Nissan Director of Human Resources Jeffrey Webster. "As we
celebrate our first 10 years of successful operations in Mississippi, we are
pleased to stand with United Way and so many others who are committed to
helping children prepare to succeed in school and in life."

Children throughout the three counties are eligible to participate in the
program. Each month, an age-appropriate book will be mailed to participants
giving them the potential to build a personal library of up to 60 books.
Parents are encouraged to read the books with their children.

"Over the last decade, Nissan has demonstrated a focused commitment to our
organization and the community at large," said Carol Burger, president and CEO
of United Way of the Capital Area. "Today's announcement stands as further
testament to Nissan's leadership and dedication to promoting educational
advancement and will play a key role in securing the future success of our
Mississippi youth."

Parents will be able to enroll their children for the program at local
preschools, day care centers, libraries and community events. United Way of
the Capital Area will make further announcements as the expanded program rolls
out later this year.

Parton launched the Imagination Library program in 1996, focusing on her home
county in Tennessee. Today the program reaches more than 700,000 children in
1,600 communities across the United States, Canada and the United Kingdom.

The Nissan Canton vehicle assembly plant began operations in 2003 and employs
more than 5,000 people with an annual payroll in excess of $200 million.
Nissan has announced plans to move assembly of the next-generation Nissan
Murano to Canton from Japan beginning in 2014. Canton employees currently
build the award-winning Altima, Sentra compact sedan, Armada full-size SUV,
Xterra mid-size SUV, Titan and Frontier pickup trucks, and NV full-size
commercial cargo and passenger vans.

Since 2003, along with its generous employees, Nissan has awarded more than $8
million in grants, academic scholarships and other gifts. Additionally, Nissan
employees volunteer many hours annually to community organizations, including
working with students in the classroom and as one-on-one mentors.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance.
Operating with more than 267,000 employees globally, Nissan sold more than 4.9
million vehicles and generated revenue of 9.6 trillion yen (USD 116.16
billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60
models under the Nissan and Infiniti brands. In 2010, Nissan introduced the
Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the
first mass-market, pure-electric vehicle launched globally, is now the
best-selling EV in history.

For more information on our products, services and commitment to sustainable
mobility, visit our website at

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering,
consumer and corporate financing, sales and marketing, distribution and
manufacturing. Nissan is dedicated to improving the environment under the
Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the
Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency.
More information on Nissan in North America and the complete line of Nissan
and Infiniti vehicles can be found online at, or visit the Americas media sites and

About United Way of the Capital Area
United Way of the Capital Area improves lives by engaging and mobilizing
community. Our programs and partnerships help improve EDUCATION, INCOME and
HEALTH: the building blocks for a better life. To learn more about United
Way's work in Hinds, Madison and Rankin counties go to

About Dolly Parton's Imagination Library
The Dolly Parton Imagination Library is a unique early-years book gifting
program that mails brand-new, age-appropriate book to enrolled children every
month from birth until five years of age, creating a home library of up to 60
books and instilling the love of books and reading from an early age. At
present, over 1,300 communities sponsor Dolly's Imagination Library for over
690,000 children in the USA, UK and Canada. For more information, to register
a child, or to start an Imagination Library community, go to

SOURCE Nissan North America, Inc.

Contact: Camille Young, Nissan North America, (601) 594-0945,
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