Walgreens places nationwide order to Empowered Products for PINK® Silicone and PINK® Water

Walgreens places nationwide order to Empowered Products for PINK® Silicone and
                                 PINK® Water

PR Newswire

LAS VEGAS, July 23, 2013

LAS VEGAS, July 23, 2013 /PRNewswire/ -- Empowered Products, Inc. (EMPO), an
emerging leader in the high-growth sexual wellness sector through its
award-winning PINK® and GunOil® brands, announces that Walgreens has placed
orders for Empowered Products' PINK® Silicone and PINK® Water feminine
lubricants to be distributed to over 7,000 of its drugstore locations across
the United States. Empowered Products has begun fulfilling these orders to 12
of 14 Walgreens' regional distribution centers.

Thus far in 2013, Empowered Products has entered into several new sales
relationships with major U.S. retailers, thereby increasing the company's
shelf-space presence as follows:

  oCVS: 5,000 U.S. retail locations
  oWal-Mart: 600 U.S. retail locations
  oWalgreens: 7,000+ U.S. retail locations
  oRite Aid: 4,548 U.S. retail locations for PINK® Silicone / 3,705 U.S.
    retail locations for PINK® Water
  oKroger: 1,400 U.S. retail locations
  oTarget: Online retail sales at Target.com

Scott Fraser, president and CEO of Empowered Products, commented, "As we
continue our expansion from our initial niche in adult product venues to the
mainstream consumer retail space, I'm very excited about the current and
future growth of our PINK® and GunOil® brands. Not only are our sales steadily
increasing but also our brand name recognition is expanding across the
nationwide chain store stage. I believe both these crucial factors will be
major contributors to our company's future value."

All EMPO shareholders are encouraged to review our progress with the national
chains at this link:


About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly
forged a leading presence in the global wellness industry with the
development, manufacture, and distribution of currently 17 high quality,
elegantly packaged wellness products. Headquartered in Nevada, USA, the
Company's empowering products are currently available at over 3,000 retail
locations in more than 30 countries spanning four continents. Investors are
encouraged to visit the Company's website atwww.EmpoweredProducts.com and to
call the EMPO Shareholder Request Line: 877-305-1160. The Company's
media-contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of
the "safe-harbor" provisions of the Private Securities Litigation Reform Act
of 1995 that are not historical facts. These statements can be identified by
the use of forward-looking terminology such as "believe," "expect," "may,"
"will," "should," "project," "plan," "seek," "intend," or "anticipate" or the
negative thereof or comparable terminology, and include discussions of
strategy, and statements about industry trends and the Company's future
performance, operations, and products. Such statements involve known and
unknown risks, uncertainties and other factors that could cause the Company's
actual results to differ materially from the results expressed or implied by
such statements. Such risks and uncertainties include, without limitation,
market acceptance of the Company's new line of wellness supplements; the
Company's compliance with applicable Food and Drug Administration regulations;
the Company's reliance on third-party contractors to mix and produce its
products; the Company's ability to increase its production and bottling
capacity; the Company's ability to develop an effective marketing strategy;
the Company's ability to control and reduce advertising and marketing costs;
the Company's ability to develop and increase awareness of its brand; the
Company's ability to protect its trademarks; the success of the Company's new
marketing focus to retail buyers; the Company's ability to obtain a favorable
Nielsen rating; the Company's ability to obtain certification in individual
countries in the European Union; the Company's ability to sell its products in
South America; the Company's exposure to product liability claims and
intellectual property claims from third parties; and the Company's reliance on
the expected growth in demand for its products. For a discussion of these and
other risks and uncertainties see "Risk Factors" and "Management's Discussion
and Analysis of Financial Condition and Results of Operations" in the
Company's public filings with the SEC. Although the Company believes that the
expectations reflected in such forward-looking statements are reasonable,
there can be no assurance that such expectations will prove to be correct. The
Company has no obligation to update the forward-looking information contained
in this press release.

CONTACT:Kurt Weber, +1-702-216-1321, kurt@empoweredproducts.com

SOURCE Empowered Products, Inc.

Website: http://www.EmpoweredProducts.com
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