Hyundai Canada Chooses ScreenScape To Power Video Displays in the Showroom
MARKHAM, ON, and CHARLOTTETOWN, PE, July 22, 2013
Place-based media network expected to reach more than 100 dealerships by 2014
MARKHAM, ON, and CHARLOTTETOWN, PE, July 22, 2013 /PRNewswire/ - Hyundai Auto
Canada Corp. (Hyundai Canada) announced today it is partnering with
ScreenScape Networks ("ScreenScape"), the leading provider of network-centric
digital signage solutions, to power video displays in Hyundai showrooms and
parts & service waiting areas.
"We find video to be a very effective way to share the experience of driving
and owning a Hyundai," said Michael Handy, Director of Marketing for Hyundai
Canada. "ScreenScape gives us the ability to deliver video directly to
customers inside our dealerships. This helps us coordinate our marketing
efforts with local dealers and add value to the experience of buying and
owning a new Hyundai."
ScreenScape is a software platform that helps businesses engage audiences
inside real world places using Internet-enabled digital displays. Using a
ScreenScape Group, Hyundai is able to form its own place-based media network
consisting of its own dealerships or any other business that is a member of
the ScreenScape Community.
"We're constantly looking for ways to communicate more effectively with
Hyundai customers. It wasn't until we discovered ScreenScape that we found a
video distribution platform that was both powerful and practical to use.
ScreenScape allows us to leverage our existing investments in online video and
social media and use them in a very local context. We know that several of
our key suppliers also use ScreenScape, and so this gives us another way to
work together as industry partners to provide support to our dealers, and
value to our customers."
The 2013 Hyundai Santa Fe was recently named Canadian Utility Vehicle of the
Year by the Automobile Journalists Association of Canada (AJAC). There are
more than 192 Hyundai dealerships nationwide. According to Handy, more than
30 dealers are operational on the ScreenScape platform today, another seventy
will be added over the next six months, and more will come in 2014.
"We'd like to welcome Hyundai Canada to the ScreenScape Community," said Kevin
Dwyer, President & CSO of ScreenScape. "They join a vibrant automotive
community already using ScreenScape which includes new car dealers, tire
centres, quick lube operators, and parts retailers. It is gratifying to see so
many interesting partnerships in this industry being expressed through
About Hyundai Auto Canada
Hyundai Auto Canada offers an exciting lineup of affordable, value-packed and
fuel-efficient vehicles. If you're shopping for an economical new car, you can
choose from our small / compact cars, midsize / family vehicles, luxury sedan
and sports cars and CUVs. Visit your local Hyundai dealer today to learn about
our current promotions and take one of our great Hyundai vehicles for a test
ScreenScape is an online service for engaging audiences in the real world
through the use of digital displays. By offering a repository of
community-shared content and a pool of targeted sales and marketing
opportunities ScreenScape makes place-based media easier and more affordable
to deliver and more effective as a tool for engaging with today's connected
consumer. For more information visit http://screenscape.com
SOURCE SCREENSCAPE NETWORKS
1 (902) 368-1975
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