Augmented Reality & Virtual Reality Market worth 1.06 Billion By 2018

    Augmented Reality & Virtual Reality Market worth 1.06 Billion By 2018

  PR Newswire

  DALLAS, July 22, 2013

DALLAS, July 22, 2013 /PRNewswire/ --

According to a new market research report of " Augmented Re ality & Virtual
Reality Market -  By Technology (Mobile & Spatial AR, Semi & Fully Immersive
VR); By Sensors & Components (Accelerometer, Data Glove, HMD, ICs); By
Applications (Medical, Military, Gaming), By Geography (2013  -  2018) ",
published by MarketsandMarkets, is expected to grow at a CAGR of 15.18% from
2013 to 2018 and reach 1.06 billion in 2018. The data mentioned is for
dedicated augmented reality and immersive virtual reality systems only.
Separate analysis for mobile based AR and non immersive VR is done.


  *86 Market data tables
  *39 Figures
  *254 Pages and an in-depth Table of Content on " Augmented Reality and
    Virtual Reality Market "

Early buyers will receive 10% customization on this report.

Augmented reality is a thriving technology where digital data merge with real
world. This technology superimposes the real world with computer generated
data which completely changes the user experience. It changes what we hear,
feel and see. The augmented reality technology uses virtual reality to amend
with the real world. Augmented reality and virtual reality have can offer many
wide range of emerging application.

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The Augmented reality technology has shown ubiquitous growth in mobile phone
technology featured with a camera and a GPS (Global Positioning System) which
allow the users to experience the technology beyond their anticipation. By
2015, the augmented reality technology will be widely used in the education
field for advanced learning and for teaching technologies. The augmented
reality and virtual reality technology will be used to contribute to the
projects with smart innovations in future due to its great fascination and

The overall Augmented Reality and Virtual Reality Market is segmented into
four major segments namely:


All the major segments are further segmented into sub segments. All the
segments and sub segments are separately described in the report.

Global dedicated devices augmented reality market is expected to reach $659.98
million by 2018, whereas the immersive virtual reality market is expected to
reach $407.51 million by 2018. The mobile based augmented reality and
non-immersive virtual reality market analysis is done separately to maintain
the mutual exclusiveness of data sets.

The major driving forces of augmented reality technology and virtual reality
are the advancement in computer technology and internet connectivity. The
increased demand in virtual reality and augmented reality application in
healthcare industry is a direct cause for a tremendous growth in AR & VR
market. The other driving force for virtual reality and augmented reality
technology is the consumer demand in m-commerce industry. The technology used
in augmented reality applications, i.e. marker-less is at the apex and is
expected to grow rapidly. Major driving factor in this marker-less is use of
GPS and compass which are used commonly in Smartphone. The technology used in
virtual reality application, sensors used, the emerging trends like goggles,
contact lens, and further opportunities are described in detail in the report.

Geographical split for every application is included in the report as the
market share of different applications of augmented reality and virtual
reality market varies from one region to another. This report describes the
overall market into four major geographical segments, namely, North America,
Europe, APAC, and ROW. North America and Europe is the market leader in the
overall augmented and virtual reality market; followed by APAC. In ROW, the
Middle East, and Africa are coming up with this technology because of its
benefits in wide range of applications.

The major companies included which offer AR & VR Technology in various
applications are:

  *Total Immersion (France)
  *Qualcomm Inc (U.S.)
  *Metaio GmBH (Germany)
  *Vuzix Corporation (U.S.)
  *Layar B.V (The Netherlands)
  *Wikitude GmBH (Austria)

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