InnoCentive Announces Launch of Water Sensor Challenge

            InnoCentive Announces Launch of Water Sensor Challenge

Partnership between Cincinnati Innovates and the U.S. Environmental Protection
Agency Seeks a New Generation of Sensors to Monitor Sewer Overflows

PR Newswire

WALTHAM, Mass., July 22, 2013

WALTHAM, Mass., July 22, 2013 /PRNewswire/ --InnoCentive, Inc., the global
leader in open innovation, crowdsourcing, and prize competitions, today
announced the launch of a new Challenge, Real-Time Sensor to Monitor Sewer
Overflows, seeking ideas for a new generation of low-cost, low-maintenance
sensors to monitor sewer overflows. This $10,000 Ideation Challenge is being
offered through the partnership of Cincinnati Innovates, the U.S.
Environmental Protection Agency (EPA), the Cincinnati Metropolitan Sewer
District and Northern Kentucky Sewer District 1.

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The ability to effectively collect real-time information from these locations
is key to reducing sewer overflows in urban areas such as Greater Cincinnati.
The lack of cost-effective technologies to monitor such overflows often makes
data collection efforts in these areas inefficient and unsuccessful. This
Challenge seeks ideas for an efficient, low-cost and low-maintenance real-time
sensor to monitor sewer overflows and characterize the impact of wet weather
on urban sewers.

"EPA supports this challenge in partnership with Confluence, the water
technology innovation cluster in the Greater Cincinnati region," said Sally
Gutierrez, director of U.S. EPA's Environmental Technology Innovation Cluster
Program. "Billions of gallons of raw sewage and storm water runoff pollute our
waterways each year. This Challenge is a great way to engage members of the
water technology sector to foster collaboration, innovation, and create
economic opportunity, while solving current, pressing human health and
environmental issues like water pollution."

Solvers are encouraged to consider similar sensors already being used in other
applications or industries that could be modified for overflow monitoring, as
well as to think "outside the box" to suggest novel ideas for a new generation
of sensors that could provide a clear advantage over existing technologies.

"This is the 100th anniversary of water research and innovation in
Cincinnati," said Elizabeth Edwards, venture capital investor and founder of
Cincinnati Innovates. "It's only fitting that this year Cincinnati Innovates
will highlight globally competitive water research."

"After the successful 'My Air My Health' Challenge, we are excited to be
collaborating again with the U.S. EPA, and this time with Cincinnati Innovates
as well," said Alph Bingham, co-founder and board member of InnoCentive.
"Whether it's finding better ways to recycle lead-heavy glass, improving water
access and quality in developing countries, or helping reduce agricultural
pollutants, our creative global Solvers have risen admirably to help tackle
these world-changing health and environment Challenges, proving that great
ideas and solutions can come from anyone and anywhere."

To participate in this Challenge, please visit
Twitter users can follow the Challenge at #epawaterchallenge.

About Cincinnati Innovates

Cincinnati Innovates is in its fifth year and has awarded over $350,000 in
grant awards. Past winners have gone on to receive national media attention
and have collectively raised over $8 million in follow-on financing. Details
can be found online at

About InnoCentive

InnoCentive is the global leader in crowdsourcing innovation problems to the
world's smartest people who compete to provide ideas and solutions to
important business, social, policy, scientific, and technical challenges. Our
global network of millions of problem solvers, proven challenge methodology,
and cloud-based technology combine to help our clients transform their
economics of innovation through rapid solution delivery and the development of
sustainable open innovation programs. For more than a decade, leading
organizations such as AARP Foundation, Air Force Research Labs, Booz Allen
Hamilton, Cleveland Clinic, Eli Lilly & Company, EMC Corporation, NASA, Nature
Publishing Group, Procter & Gamble, Scientific American, Syngenta, The
Economist, Thomson Reuters, and several government agencies in the U.S. and
Europe have partnered with InnoCentive to rapidly generate innovative new
ideas and solve problems faster, more cost effectively, and with less risk
than ever before. For more information, visit, email, or call 1-855-CROWDNOW (U.S.) or +44 (0) 207 224 0110

Media Contacts:

Elizabeth Edwards
Cincinnati Innovates

Steve Bonadio
InnoCentive, Inc.

Kiley Nichols
Schwartz MSL for InnoCentive

SOURCE InnoCentive, Inc.

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