Calvin Klein Underwear Reveals Fall 2013 Global Advertising Campaign Featuring Model-Activist Christy Turlington Burns

  Calvin Klein Underwear Reveals Fall 2013 Global Advertising Campaign
  Featuring Model-Activist Christy Turlington Burns

Business Wire

NEW YORK -- July 22, 2013

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE: PVH), today
released the highly-anticipated women’s Fall 2013 Calvin Klein Underwear 
global advertising campaign, featuring the return of iconic model-activist
Christy Turlington Burns to the house.

An image from Calvin Klein Underwear's Fall 2013 ad campaign featuring Christy
Turlington Burns. IMA ...

An image from Calvin Klein Underwear's Fall 2013 ad campaign featuring Christy
Turlington Burns. IMAGE CREDIT: © 2013 Mario Sorrenti

The Fall 2013 Calvin Klein Underwear advertising campaign was shot by renowned
fashion photographer Mario Sorrenti on location in Vieques, Puerto Rico. This
was Turlington Burns’ first advertising campaign shot with Sorrenti. Inspired
by the brand’s signature intimate and provocative advertising, the campaign
highlights an assortment of the most iconic, must-have Calvin Klein Underwear
essentials, and represents the modern, sensual and sophisticated aesthetic for
which the brand is known. The Fall 2013 media campaign will be comprised of a
strategic mix of print, digital and outdoor advertising timed to coincide with
September 2013 magazine issues. Creative direction for the campaign was led by
the Calvin Klein’s in-house global marketing and advertising agency.

The provocative campaign, will be featured in prominent magazine titles – such
as the international editions of Vogue, ELLE, Vanity Fair and Harper’s Bazaar
– appearing in 20 countries, including the United States, Canada, Mexico,
United Kingdom, France, Italy, Germany, Spain, Holland, China, Korea, Hong
Kong, Singapore, Taiwan, Thailand, Malaysia, Philippines, Macau, Vietnam and
Australia. Additionally, there will be outdoor advertising and billboards in
select key markets in the U.S., Canada, Mexico and France. The first
billboards to be installed will be in the United States on August 19^th at
Houston & Lafayette Streets in New York City and Sunset Boulevard in Los
Angeles, California.

Turlington Burns has a long-standing relationship with the house, beginning
with her first runway show for Calvin Klein for the Fall 1987 season. In 1988,
Irving Penn photographed Turlington Burns for her first Calvin Klein
Collection advertising campaign. That same year, she became the face of Calvin
Klein’s timeless scent, ETERNITY, for the fragrance’s launch campaign captured
by Bruce Weber. Turlington Burns continued to work with legendary
photographers, like Steven Meisel, Mario Testino, Peter Lindbergh and Jurgen
Teller, for several more advertising campaigns for the Calvin Klein
Collection, Calvin Klein Underwear, Calvin Klein Jeans, and Calvin Klein
Swimwear brands, Contradiction fragrance, as well as three additional ETERNITY
fragrance campaigns.

While leading an illustrious career in modeling, Turlington Burns has gone on
to direct and produce No Woman, No Cry – a documentary film about the global
state of maternal health. Following the release of her film in 2010, she
founded Every Mother Counts (EMC), a campaign to improve the health and
well-being of girls and women worldwide. The organization’s mission is to end
preventable deaths caused by pregnancy and childbirth around the world.

This season, Calvin Klein Underwear rounds up the brand’s most iconic,
fundamental bras and organizes them in a new classification system to
streamline the process of finding the perfect silhouette and fit.The
assortment brings together all of the essential shapes a woman needs, from
sensual push ups and flirty balconettes to minimal triangle bras. Key pieces
include a bare underwire, a provocative plunge, a lightweight, air gel push up
and a modern t shirt bra.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios
in the world. It designs and markets women’s and men’s designer collection
apparel and a range of other products that are manufactured and marketed
through an extensive network of licensing agreements and other arrangements
worldwide. Product lines under the various Calvin Klein brands include women’s
dresses and suits, men's dress furnishings and tailored clothing, men’s and
women's sportswear and bridge and collection apparel, golf apparel, jeanswear,
underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks,
footwear, swimwear, jewelry, watches, outerwear, handbags, small leather
goods, and home furnishings (including furniture). For more information,
please visit calvinklein.com.

PVH Corp., one of the world’s largest apparel companies, owns and markets the
iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s
largest shirt and neckwear company and markets a variety of goods under its
own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H.
Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael
Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph
Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit
pvh.com.

EDITORIAL CREDIT: Calvin Klein Underwear

IMAGE CREDIT: © 2013 Mario Sorrenti

SOCIAL MEDIA: facebook.com/calvinklein; calvinklein.tumblr.com;
google.com/+calvinklein; twitter.com/calvinklein (when Tweeting, please use
@calvinklein)

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Contact:

Calvin Klein, Inc.
Jennifer Crawford, 212-292-9795
SVP, Corporate Communications
jennifercrawford@ck.com
or
Nacole Snoep, 212-292-9671
VP, Public Relations – Women’s Collection & Celebrity
nacolesnoep@ck.com
 
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