Skullcandy, Inc. Announces Strategic Shifts in Domestic Sales Leadership

Skullcandy, Inc. Announces Strategic Shifts in Domestic Sales Leadership

PARK CITY, Utah, July 22, 2013 (GLOBE NEWSWIRE) -- Skullcandy, Inc., today
announced the Company has promoted Denny Bruce to the position of Head of
Domestic Sales, reporting to the Company's CEO, Hoby Darling. In this role Mr.
Bruce will be responsible for overseeing all Skullcandy brand distribution in
the U.S. as well as building out a domestic brand and sales strategy for the
company's 2XL and Gaming products. 

Mr. Bruce joined Skullcandy in 2010 and has been a Sales Manager, and Director
of Specialty Sales.He has been a member of the Skullcandy Executive team
since 2012.Mr. Bruce joined the Company from Vans where he leveraged his
sales and key account management experience to execute a multi-tiered sales
distribution strategy while holding positions in both their Vault boutique
segmentation and their family footwear business units.

"The experience and leadership Denny brought to Skullcandy has been
instrumental in solidifying our leadership position with the brand's core
retailers, enhancing our brand position, and significantly expanding our
presence in the specialty retail channel. As we aim to transform our
distribution through an enhanced segmentation strategy and winning at the
point of sale, I'm confident Denny is the right person to lead this critical
task. I know he will provide exceptional service to our retailers, as well as
great leadership to his team. I look forward to his immediate contribution,"
said Hoby Darling, President and Chief Executive Officer.

The Company also announced that Keith Torrico and Dustin Allred, currently
sales leaders in the Consumer Electronics (CE) channel, will take on
additional responsibilities to strengthen relationships with key accounts and
drive sales and brand presence through this important channel.Both will
remain geographically stationed near several of the Company's largest
customers. 

Rich Sargente, Vice President of North American Sales, has decided not to
relocate to Park City and will therefore be departing the Company effective
August 18, 2013 to pursue opportunities closer to his home on the East Coast.

ABOUT SKULLCANDY, INC.

Skullcandy is the leading lifestyle and performance audio brand driven by the
creativity and irreverence of youth culture.Skullcandy designs, markets and
distributes audio and gaming headphones and other accessory related products
under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy
was launched in 2003 and quickly became one of the world's most distinct audio
brands by bringing unique technology, color, character and performance to an
otherwise monochromatic space; helping to revolutionize the audio arena by
introducing headphones, earbuds and other audio and wireless lifestyle
products that possess unmistakable style and exceptional performance. The
Company's products are sold and distributed through a variety of channels in
the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, or
join us at facebook.com/skullcandy or on Twitter @skullcandy.

CONTACT: Media:
         Phil Denning
         203-682-8246
         Phil.Denning@icrinc.com
 
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