OnMobile Closes Deal to Acquire Livewire Mobile

OnMobile Closes Deal to Acquire Livewire Mobile 
To increase thrust into North American market with expanded mobile
entertainment portfolio 
BANGALORE, INDIA -- (Marketwired) -- 07/22/13 -- OnMobile Global
Limited, a global leader in telecom Value Added Services (VAS),
announced today that its acquisition of Livewire Mobile has closed. 
Livewire Mobile's comprehensive portfolio of mobile music, RBT and
gaming solutions and its marquee client base including: Sprint,
metroPCS, US Cellular and Cricket, will combine with OnMobile's
prestigious American customer base including AT&T, T-Mobile and
Rogers to establish a footprint at six of the top ten mobile
operators in North America. 
The new combined entity presents a single source solution for
integrated Value Added Services that will cater to high value
subscriber segments, including youth and upwardly mobile
"Global mobile operators have struggled to monetize mobile data
beyond core data plans, partly due to aggressive competition from OTT
players over the last several years," said Harry Wang, lead mobile
analyst from international market research firm Parks Associates.
"The mobile VAS market represents an attractive opportunity for
operators, but they must find an efficient means to aggregate,
package, distribute, and manage these content and services in order
to create a differentiated user experience." Wang continued, "Managed
service partners, such as OnMobile, could provide this expertise more
David Fondots, VP, Head of North and Latin America, who will head up
the combined entity operations said: "As operators invest in LTE
migrations to address the exponential growth of mobile data
consumption, it is critical to offer solutions that not only acquire,
but retain high value subscribers. With embedded device solutions
conveniently tied to Operators' billing services, OnMobile will now
be able to provide consumers with personalized Value Added Service
bundles and pricing that cannot be matched by OTT players and other
siloed services. 
"RBT, Music and gaming are some of the fastest growing mobile market
sectors. Our ability to leverage extensive content provider
relationships and proven expertise in mobile application marketing,
give OnMobile a distinct advantage to deliver sticky content
tions that allow operators an opportunity to regain a stake in
the value chain, acquire new subscribers, and monetize their LTE
OnMobile Global Limited is already one of the largest B2B digital
Value Added Service providers globally, providing mobile
entertainment services for top Telecom operators in Asia, Africa and
Europe. OnMobile has unparalleled experience with the world's largest
mobile providers creating new programs that successfully leverage
Value Added Services such as RBT, Music and Gaming's consumer appeal
to create new subscriber acquisition programs tied to data and core
About OnMobile 
OnMobile (NSE India: ONMOBILE), headquartered in Bangalore, India,
with services in 59 countries, is the leading Value Added Services
(VAS) company for Mobile, Landline and Media Service Providers.
OnMobile offers an innovative array of products in Mobile
Entertainment, Search and Discovery and Mobile Cloud services. The
products span a range of delivery channels, enabling OnMobile's 92
telecom and media customers to generate high revenues. With over 1600
employees worldwide, OnMobile has offices around the globe, including
London, Paris, Madrid, Silicon Valley, Miami and Seattle.
Media contacts:
Felicity Demont
Marketing and Communication Manager
+33 156 53 64 34
eclat Marketing
Kim Smith
Account Manager
+ 44 1276 486 000
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