Hasbro and Disney Expand Strategic Merchandising Relationship for Major Entertainment Properties

  Hasbro and Disney Expand Strategic Merchandising Relationship for Major
  Entertainment Properties

 Agreement Extends Hasbro’s Global Toy and Game Merchandise Rights for Marvel
                           Characters Through 2020

Business Wire

PAWTUCKET, R.I. & BURBANK, Calif. -- July 22, 2013

Global branded play company, Hasbro, Inc. (NASDAQ:HAS) and The Walt Disney
Company (NYSE: DIS) today announced the two companies are expanding their
strategic merchandising relationship for major Disney entertainment properties
Marvel and Star Wars.

The Marvel amendment extends Hasbro’s global rights to Marvel characters for
an additional two years running through 2020. Hasbro will continue to develop
a wide range of toys and games for Marvel’s global Universe of more than 8,000
characters, including Spider-Man, The Avengers and Iron Man.

Following the acquisition of Lucasfilm by Disney, the two companies sought to
align the terms of both the Marvel and Lucasfilm agreements. The Marvel
extension is in line with the term for Hasbro’s rights for the Star Wars
franchise, which also runs through 2020. Both agreements cover entertainment,
including all film and television properties, for the respective franchises
during the period and include similar product categories.

“We are delighted to expand our agreements with Disney, Marvel and Lucasfilm
and continue building on our extensive and successful long-term
relationships,” said Brian Goldner, Hasbro’s President and CEO. “Disney’s
entertainment slate provides extensive content for both companies to build
upon for years to come.”

“We look forward to continuing our successful partnership with Hasbro,” said
Bob Chapek, President of Disney Consumer Products. “By delivering innovative
and engaging play experiences for consumers all around the world, Hasbro is
uniquely positioned to continue to translate the rich characters and
storytelling of our Marvel and Star Wars franchises.”

In accordance with the extended term of the Marvel agreement, Hasbro will
guarantee an additional $80 million in royalties to Disney, with respect to
Marvel-branded products, contingent on additional Marvel theatrical releases.

Additionally, in anticipation of the next three Star Wars sequel motion
pictures, and the release of other potential Star Wars-related entertainment,
which were not contemplated under the previous agreement, Hasbro will pay up
to $225 million in guaranteed payments to Disney. $75 million will be paid on
signing and the remainder becomes due in accordance with the planned releases
of the new Star Wars sequel films. Star Wars: Episode VII is currently planned
for Summer 2015 under the direction of J.J. Abrams.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the creative
expression of the Company’s world class brand portfolio, including
and LITTLEST PET SHOP. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro strives
to delight its global customers with innovative play and entertainment
experiences, in a variety of forms and formats, anytime and anywhere. The
Company's Hasbro Studios develops and produces television programming for more
than 170 markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has been
recognized for its efforts by being named one of the "World's Most Ethical
Companies" and is ranked as one of Corporate Responsibility Magazine's "100
Best Corporate Citizens." Learn more at www.hasbro.com.

© 2013 Hasbro, Inc. All Rights Reserved.


About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a
leading diversified international family entertainment and media enterprise
with five business segments: media networks, parks and resorts, studio
entertainment, consumer products and interactive media. Disney is a Dow 30
company and had annual revenues of more than $42.3 billion in its Fiscal Year
2012. Disney's market capitalization exceeds $100 billion.

Hasbro, Inc. Caution Concerning Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are made on the basis of Hasbro’s current
expectations regarding future events, including potential performance, and
Hasbro’s ability to achieve its other financial and business goals. These
statements are subject to significant risks and uncertainty, and Hasbro’s
actual actions or results may differ materially from those expected or
anticipated in the forward-looking statements due to both known and unknown
risks and uncertainties. Specific factors that might cause such a difference
include delays, increased costs or difficulties in the media initiatives
described in this press release, Hasbro’s ability to successfully design,
develop, produce and introduce brands, products and product lines which
achieve and sustain interest from retailers and consumers, Hasbro’s ability to
manufacture, source and ship products in a timely and cost-effective manner
and customers' and consumers' acceptance and purchase of those products in
quantities and at prices that will be sufficient to profitably recover
development, manufacturing, marketing, royalty and other costs, and other
risks and uncertainties as may be detailed from time to time in Hasbro’s
public announcements and Securities and Exchange Commission filings, including
Hasbro’s most recent annual report on Form 10-K and its most recent quarterly
reports on Form 10-Q. Hasbro undertakes no obligation to make any revisions to
the forward-looking statements contained in this release or to update them to
reflect events or circumstances occurring after the date of this release.


Hasbro, Inc.
Wayne Charness, 401-727-5983
(News Media)
Debbie Hancock, 401-727-5401
(Investor Relations)
Disney Consumer Products
Margita Thomson, 818-544-0382
Press spacebar to pause and continue. Press esc to stop.