Vantiv, Inc. : Dillard's Renews Processing Relationship with Vantiv

     Vantiv, Inc. : Dillard's Renews Processing Relationship with Vantiv

                             Vantiv News Release




             Dillard's Renews Processing Relationship with Vantiv
                                      
 Multi-Year Extension with One of the Nation's Largest Fashion Apparel & Home
                                  Furnishing
   Retailers Includes Credit, Pin Debit, eCommerce and Pay in Your Currency
                                  Processing

CINCINNATI, July 22, 2013  -Vantiv, Inc. (NYSE: VNTV),  a leading provider  of 
payment processing services and related technology solutions for merchants and
financial institutions  of all  sizes, announced  today that  Dillard's,  Inc. 
(NYSE: DDS) has extended  its processing relationship with  Vantiv with a  new 
multi-year agreement  for  credit,  PIN  debit,  eCommerce  and  Pay  In  Your 
Currency^® processing for 283 Dillard's  locations, 18 clearance centers,  and 
at Dillards.com. Dillard's is one of the nation's largest fashion apparel and
home furnishing retailers that focuses on delivering fashion and value to  its 
shoppers complemented by exceptional customer care.

"We are proud  to work with  one of  the largest apparel  and home  furnishing 
retailers in the United  States," said Donald  Boeding, president of  merchant 
services  at  Vantiv.  "The  extension  of  our  relationship  with  Dillard's 
highlights Vantiv's commitment to strong  customer service and to providing  a 
secure and reliable payment experience for consumers across payment channels."

Vantiv's  consultative  approach  to  client  service  and  its  value   added 
processing solutions  provide Dillard's  customized services  that  seamlessly 
support  their  point-of-sale  and  eCommerce  processes  and  infrastructure. 
Utilizing  the  Vantiv  platform,  Dillard's  is  able  to  process  payments 
securely, quickly and efficiently, while letting customers pay with the credit
or debit card of their choice both in store and online.

The comprehensive suite of payment solutions offered by Vantiv represents  its 
continued investments in its  core processing platform, emerging  technologies 
and strong execution capabilities, which expand choice and acceptance  options 
for customers of Dillard's and other large retailers.

Vantiv processes for 8  of the top  25 retailers^1 in  the United States  with 
volumes weighted towards non-discretionary, everyday spend categories, and  is 
the largest PIN debit acquirer^2 based  on number of transactions in the  U.S. 
For more  information about  Vantiv, please  visit vantiv.com  or on  Twitter, 
Facebook, LinkedIn, Google+ and YouTube.

^1 By revenue in 2012
^2 The Nilson Report, March 2013 Issue

CONTACT:
Andrew Ciafardini
Director of Public Relations
513.900.5308
andrew.ciafardini@vantiv.com

Beth Sullivan
Public Relations
513.900.4212
elizabeth.sullivan@vantiv.com

About Dillard's
Dillard's, Inc.  is one  of  the nation's  largest  fashion apparel  and  home 
furnishing retailers. The Company's stores  operate with one name,  Dillard's, 
and span 29 states. Dillard's stores  offer a broad selection of  merchandise, 
including products sourced and marketed under Dillard's exclusive brand names.
For more information about Dillard's, Inc. please visit www.dillards.com.

About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor
differentiated by a single, proprietary technology platform. Vantiv offers a
comprehensive suite of traditional and innovative payment processing and
technology solutions to merchants and financial institutions of all sizes in
the U.S., enabling them to address their payment processing needs through a
single provider. We build strong relationships with our customers, helping
them become more efficient, more secure and more successful. Vantiv is the
third largest merchant acquirer and the largest PIN debit acquirer based on
number of transactions in the U.S. The company's growth strategy includes
expanding further into high growth payment segments, such as ecommerce,
payment facilitation (PayFac^TM), mobile, prepaid and information solutions,
and attractive industry verticals, such as petroleum, business-to-business,
government, healthcare, gaming and education. For more information, visit
www.vantiv.com.

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all other Vantiv product or service names and logos are registered trademarks
or trademarks of Vantiv, LLC in the USA and other countries. ® indicates USA
registration.

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Source: Vantiv, Inc. via Thomson Reuters ONE
HUG#1717687