Shop Your Way(SM) Members Now Have More Ways to Save, Shop More Conveniently at Sears® for Back to School

 Shop Your Way(SM) Members Now Have More Ways to Save, Shop More Conveniently
                         at Sears® for Back to School

Sears Launches First-Ever eCoupons Redeemable In-store, Online, via Mobile

PR Newswire

HOFFMAN ESTATES, Ill., July 22, 2013

HOFFMAN ESTATES, Ill., July 22, 2013 /PRNewswire/ --With rising demand for
more convenient ways to get the best deals this back-to-school season, Sears
is the first retailer to offer eCoupons that are redeemable in-store, online
and from a mobile device. eCoupons are personalized for Shop Your Way members
based on their interests, style preferences and shopping habits. Members can
download or "clip" the coupons at or via the Shop Your Way
mobile app. Plus, members get more rewards like two percent back in points
when they shop using their Sears MasterCard®.

Connecting Online, In-store and Mobile Shopping

A National Retail Federation forecast revealed that 36.6 percent of shoppers
will do more comparative shopping online and 18.5 percent will shop online
more for back-to-school 2013*. That's good news for Sears, which has made
connecting the online, in-store and mobile shopping experience for busy
parents seamless and convenient with innovations like:

  oBuy online and get your items today with free store pick-up – guaranteed
    to get families back to their summer vacation in five minutes or less.
    Shoppers can even text their parking spot number to Sears and an associate
    will bring their online purchase right to the car.
  oFree third-party pick-up lets online shoppers have their order picked up
    by anyone, anywhere there's a Sears – a great back-to-campus solution for
    parents with kids away at college.
  oStore to Home, giving moms and dads shopping in-store confidence that if
    the right style, size or color is not in-stock, Sears will ship it to
    their home for free.
  oMobile checkout, making the end of the in-store experience efficient and,
    if the member chooses, paperless with an ereceipt.
  oEndless aisles at – featuring a vast selection of back-to-school
    products beyond the store, shoppers can access Sears Marketplace
    assortment of more than 85 million items.

"No matter how or where our Shop Your Way members choose to shop with us
during back-to-school season Sears has a way to do so conveniently, save time
and money, and earn rewards," saidRon Boire, executive vice president, chief
merchandising officer and president, Sears and Kmart Formats. "We are
creating experiences that make our Shop Your Way members come back for more –
that's why we expanded our apparel brands and in-store technology to appeal to
the individual fashion and shopping styles of our members and customers."

The Largest Selection of Denim and Early Deals for Early Shoppers

With the NRF announcing that families will spend an average of $634.78 on
back-to-school shopping, Sears is rewarding members who want to get an early
start to the season with 50 percent off select popular jeans, vintage tees,
printed tops, polos and more starting this week, with new weekly deals
throughout the season. Additional offers for Shop Your Way members will
include up to 25 percent back in points on apparel and accessories and
exclusive member pricing.

Whether in-store or online Sears offers kids, juniors and young men the
apparel they want in the hottest fashion trends. Sears expansive denim
collection – dubbed the "Jean Scene" in-store and online – includes 1,000
styles and fits of denim selections from top brands, including: Bongo, True
Freedom, U.S. Polo, Amplify, Roebuck & Co., Southpole, Canyon River Blues,
Toughskins, Dockers, Dickies and Levi's.

Back to school also means more ways for Shop Your Way members to support Sears
Team Up to Stop Bullying initiative – a coalition of 70 organizations
dedicated to helping those in the throes of a bullying problem find solutions.
For more details on Team Up to Stop Bullying back-to-school initiatives, visit

Shop Your Way is a free membership program and shopping community that offers
rewards, personalized deals, product reviews, contests and sweepstakes.
Through Shop Your Way, members can also earn and redeem Shop Your Way Rewards
points when they shop in Sears and Kmart. Members also enjoy exclusive perks
like personalized deals and special shopping events. Members and customers can
find more styling tips like how to master this fall's hottest looks including
camo chic, black and white contrast and modern romance by visiting

*National Retail Federation 2013 Back-to-School and Back-to-College spending

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of Shop Your Way, a social
shopping experience where members have the ability to earn Points and receive
benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through its Sears-branded and
affiliated stores in the United States and Canada.Sears, Roebuck also offers
a variety of merchandise and services through,, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted
and preferred brands in the U.S. The company is the nation's largest provider
of home services, with more than 15 million service and installation calls
made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Brian Hanover             Meghann Dowd
Sears Holdings            Zeno Group for Sears
847-286-6080              312-527-2SHC (2742)

SOURCE Sears, Roebuck and Co.

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