Innovative Contactless Memory From STMicroelectronics Powers Korea's First NFC Fridge From Dongbu Daewoo Electronics

Innovative Contactless Memory From STMicroelectronics Powers Korea's First NFC 
Fridge From Dongbu Daewoo Electronics 
NFC[1] Technology From ST Enhances the Convenience of Home Appliances 
GENEVA -- (Marketwired) -- 07/22/13 --   STMicroelectronics (NYSE:
STM), a global semiconductor leader serving customers across the
spectrum of electronics applications, announced that its
market-unique, NFC / RFID-enabled memory device has been integrated
in Classe Cube, the latest refrigerator from Dongbu Daewoo
Electronics. The recently launched Classe Cube has become a sensation
by offering a variety of innovative services to consumers as "Korea's
first NFC fridge." 
Classe Cube enables 'smart' use of a refrigerator by providing
information on its current state or its users' habits that is
communicated between the fridge and an NFC-enabled smartphone. This
communication is made possible by ST's M24LR dynamic NFC / RFID tag,
which stores sensor data from the fridge and provides the information
to a smartphone. Users can easily access all the information through
the Classe Smart app on their mobile device, enabling more efficient
use of the fridge based on the users' living habits and plans. Classe
Cube alerts the user to its door being left open, reports on the
temperature in different sections of the fridge, and provides a new
level of maintenance service, including the direct submission of
after-sales service requests and remote diagnostics. 
Making this possible is ST's M24LR dynamic NFC / RFID tag that
provides interactive NFC connectivity in an affordable and
easy-to-use device, enabling highly innovative designs. The memory
device combines an I2C serial memory, available in several densities,
and an NFC / RFID communication interface (ISO 15693) that converts
radio waves emitted by RFID reader-writers and NFC-enabled phones or
tablets into energy to power its circuits and in some cases even to
enable complete battery-free operation. The unique series of devices
enable the creation and integration of energy-autonomous data
collection, asset tracking diagnostics capabilities, and in-field
updates in a wide variety of applications, including phone and tablet
accessories, computer peripherals, electronic shelf labels, home
appliances, industrial automation, sensing and monitoring systems,
and personal healthcare products. 
"Integration of NFC technologies increases the intelligence of home
appliances that results in higher customer satisfaction. This new
connectivity strengthens the link with equipment service centers and
helps optimize energy consumption based on the rapid detection of
malfunctions," said YS Jeon, Director of Refrigerator division,
Dongbu Daewoo, adding that "we will continue to work hard to launch
superior products that satisfy our customers by continuously adopting
competitive, state-of-the-art technologies."  
"We are excited to offer products and technologies that increase
convenience and advance the adoption of wireless technologies in
digital home appliances with the integration of our market-unique NFC
/ RFID-enabled M24LR memory device in Korea's first NFC fridge," said
Benoit Rodrigues, Memory Division General Manager at
STMicroelectronics. "ST takes pride in helping its customers to
develop products that make a real difference to people's lives." 
For further information on ST's RF Memories and Transceivers please
go to www.st.com/nfc-rfid  
About STMicroelectronics
 ST is a global leader in the semiconductor
market serving customers across the spectrum of sense and power and
automotive products and embedded processing solutions. From energy
management and savings to trust and data security, from healthcare
and wellness to smart consumer devices, in the home, car and office,
at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting
more from technology to get more from life, ST stands for
life.augmented.  
In 2012, the company's net revenues were $8.49 billion. Further
information on ST can be found at www.st.com. 
[1] Near Field Communication (NFC) is a short-range wireless
connectivity technology 
ST Memory Powers NFC Fridge:
http://hugin.info/152740/R/1717763/571286.pdf 
 ST Memory Powers NFC
Fridge_IMAGE: http://hugin.info/152740/R/1717763/571287.jpg  
For Press Information Contact:
STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz@st.com
 
 
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