Yahoo!7 Partners with Brightcove to Drive Online Video Consumption and Monetization in Australia

  Yahoo!7 Partners with Brightcove to Drive Online Video Consumption and
  Monetization in Australia

 Brightcove Video Cloud enables Yahoo!7 to deliver high-quality, catch-up TV
             experiences across the Web, smartphones and tablets

Business Wire

SYDNEY -- July 22, 2013

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced that Yahoo!7, one of the most comprehensive and
engaging online destinations for Australian consumers and advertisers, has
teamed with Brightcove to deliver a technology platform for online video
consumption and monetization in Australia.

Through the partnership, Brightcove Video Cloud enables Yahoo!7 to deliver
high-quality catch-up TV, including long and short-form content, to viewers
throughout Australia across desktops, smartphones and tablets. The video
experience is now live on the Yahoo!7 network.

Grant Howie, Head of Network Products, Yahoo!7 said: “Yahoo!7 is visited by
approximately eight million Australians every month on desktop and a rapidly
expanding mobile audience of approximately five million Australians. This
video partnership with Brightcove allows us to connect users to the premium
content and experiences they want in an engaging way that will drive a daily
habit encouraging users to return to the network,” he said.

With Brightcove Video Cloud, Yahoo!7 has access to the most comprehensive and
advanced features for publishing and distributing video content to audiences
on every screen. The Video Cloud Smart Player enables Yahoo!7 to ensure that
content is accessible across both HTML5 and Flash-based devices and operating
systems without having to sacrifice the stability and consistency required for
reliable advertising and analytics.

Yahoo!7 will also take advantage of Video Cloud’s studio-grade multi-platform
DRM capabilities to deliver premium video content across devices while
preventing unauthorized access and distribution.

“Broadcasters and publishers throughout the Asia-Pacific region are racing to
address the multi-screen digital opportunity, and we are thrilled to help
Yahoo!7 take advantage of this fast-growing market,” said Mark Blair, vice
president for media solutions, Asia-Pacific at Brightcove. “Video Cloud’s rich
out-of-the-box advertising integration capabilities and studio-grade DRM
support will be crucial in helping Yahoo!7 move the online video experience
forward in Australia.”

Yahoo!7 joins several other major media businesses in the Asia-Pacific region
that rely on Brightcove technology for digital distribution, including TVNZ,
Nine Entertainment Co, NineMSN, Sony Entertainment, Foxtel, ABS-CBN, DMG Radio
and Maori Television.

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world’s professional digital media. The company’s products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,300 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.


North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
Australia/New Zealand:
Click PR for Brightcove
Vuki Vujasinovic, 02 8006 0132
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