Panasonic Renews Global Advertising Contract with Neymar Jr.

Panasonic Renews Global Advertising Contract with Neymar Jr. 
Osaka, July 22, 2013 - (JCN Newswire) -  Panasonic Corporation today announced
at Santos, Brazil, the renewal of its global advertising contract with
Brazilian national soccer team and FC Barcelona player, Neymar da Silva Santos
Junior. The new contract will last for four years from April 2013. Neymar Jr.
will also appear in new advertisements for the company's B2B solutions to
be rolled out in 193 countries and regions, starting in Japan from July 22,
2013. By sponsoring Neymar Jr., who is popular all over the world, Panasonic is
aiming to develop a youthful, dynamic and swift global brand image for the
company. 
In March 2010, Panasonic became the first Japanese company to sign an
advertising contract with Neymar Jr. to appear in advertising in Brazil. In
April 2011, the company and Neymar Jr. signed a two-year global contract, and
Neymar Jr. became the global publicity character for the company, including its
work with the London 2012 Olympic Games(1). In anticipation of the Rio 2016
Olympic Games, a four-year contract from April 2013 to March 2017 has been
signed, and Neymar Jr. will act as the global ambassador for the company in its
B2C and B2B business promotional activities, advertising activities for the Rio
2016 Olympic Games, CSR activities, including its eco activities and activities
for the development of the next generation, as well as other activities. 
In addition to advertising and sales-promotion campaigns for B2C businesses
focused on audio-visual equipment, Panasonic will also proactively launch
global advertising with Neymar Jr. for its B2B solutions businesses, including
its residential energy creation-storage linked systems and mobility related
solutions, starting from 22 July in Japan. As part of these promotional
activities, Panasonic will also launch a special website and an SNS site titled
"Panasonic x Neymar Jr." which will support Neymar Jr., and offer the
latest information on the famous player, and also include a support project for
fans using illustrations of Neymar Jr.(2). Content introducing Panasonic's
B2C and B2B products and businesses is also scheduled to be released on the
sites. 
(1)Panasonic has been supporting the Olympic Games as an official partner for
25 years since 1988. 
(2)The official illustrations of Neymar Jr. have been designed by cartoonist
Yoichi Takahashi who is famous for the Japanese soccer comic "Captain
Tsubasa". 
Related Links 
- 'Panasonic x Neymar Jr.' Website:
http://panasonic.net/promotion/neymarjr
- Facebook Page: https://www.facebook.com/PanasonicxNeymarJr
- YouTube Channel: http://www.youtube.com/user/PanasonicxNeymarJr
- Neymar Jr. Press Kit: http://news.panasonic.net/presskits/neymar_jr/ 
About Panasonic 
Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in
1918, the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.30 trillion yen for
the year ended March 31, 2013. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better life
and a better world for its customers. For more information about Panasonic,
please visit the company's website at http://panasonic.net/ . 
Contact: 
Tokyo Public Relations Office
Panasonic Corporation
Tel: +81-3-3574-5664
Fax: +81-3-3574-5699 
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