Citi Expands Global Commercial Card Platform into Turkey
Russia, Ukraine and Kazakhstan to follow
LONDON -- July 22, 2013
Citi (NYSE: C) continues to expand its global commercial cards footprint by
adding Turkey to its market leading proprietary platform, further
strengthening its offering throughout Europe, Middle-East and Africa (EMEA).
Citi has offered commercial cards in Turkey for some time, but migration onto
Citi’s global platform enables both multinational and local clients to benefit
from a globally consistent customer experience, unsurpassed global acceptance
and digital tools that enable greater visibility of their corporate spend.
This development is in line with Citi’s strategy of offering a consistent
experience for commercial card clients across all geographies.
Steve Robson, EMEA head of wholesale cards within Citi’s Treasury and Trade
Solutions business, said: “Clients are looking to Citi more than ever to help
drive efficiencies and standardisation.Our ever increasing regional and
global footprint means we are able to provide a market leading, consistent
offering across more than 100 countries throughout the world.Our launch in
Turkey is the latest phase in Citi’s mission to deliver significant
incremental value to our clients’ card programmes.”
Baris Tezcan, head of Treasury and Trade Solutions for Turkey, added: “Our
clients will benefit from a sophisticated global offering, which addresses
some of their biggest needs – efficiency in payments and processes and global
visibility of spend. I am very pleased that we are able to transfer Turkey
onto our advanced commercial cards global platform.”
Later this year, Citi intends to formally launch the platform in Russia, where
certain clients are currently on a pilot programme. Launches are also planned
in Ukraine and Kazakhstan before the end of the year.
About Citi Commercial Cards
The proprietary issuance capabilities in over 100 countries including an
unrivalled local currency footprint in over 65 markets, positions Citi as a
pre-eminent commercial cards provider to large and multi-national
organizations worldwide. Citi’s Commercial Cards programs are used by nearly
500 multinational corporations at the core of their expense management
strategy, making Citi a premier cards issuer in terms of technology,
innovation and card volume.
Citi, the leading global bank, has approximately 200 million customer accounts
and does business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction services,
and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi |
YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook:
www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
Edwina Frawley-Gangahar +44 (20) 7508-2340
Nevnihal Ciftci +90 (212) 319-4430
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