“SINBAD: Make Me Wanna Holla” Brings the Laughs Straight from Detroit to U.S. Cinemas This Summer

  “SINBAD:Make Me Wanna Holla” Brings the Laughs Straight from Detroit to
  U.S. Cinemas This Summer

  NCM Fathom Events and New Wave Entertainment Present First Event in Series
Featuring Veteran Comic’s Hilarious Stand-Up Routine in Select Movie Theaters
                                  on Aug. 22

Business Wire

CENTENNIAL, Colo. -- July 22, 2013

Turning movie theaters into comedy clubs across the U.S. this summer, NCM
Fathom Events and New Wave Entertainment present the first in a series of
comedy specials with “SINBAD:Make Me Wanna Holla,”  an  exclusive cinema
event in select theaters on Thursday, Aug. 22 at 8:00 p.m. local time. The
one-night event features a riotous performance by the one and only Sinbad
featuring his stand-up routine that covers hilarious observations—from the
life advice his parents gave him, to why he is tired of people with no talent
having clothing lines, as well as explaining who he “really” is.

Pre-recorded live before an uproarious crowd at The Fillmore Detroit on August
2 in the comic’s home state of Michigan, “SINBAD: Make Me Wanna Holla” will
feature some exclusive footage—never to be shown again after the Aug. 22

Presented in nearly 500 select movie theaters around the country through NCM’s
exclusive Digital Broadcast Network, tickets for “SINBAD: Make Me Wanna Holla”
are available at participating theater box offices and online at
www.FathomEvents.com. For a complete list of theater locations and prices,
visit the NCM Fathom Events website (theaters and participants are subject to

“I’m excited to be doing my first stand-up special for movie theaters,” said
Sinbad. “This will be my funkiest stand-up ever. It’s time to know the dark
side—the Memphis red side of Sinbad.”

Sinbad, one of the world’s most beloved comedians, originally shot to fame in
the ‘80s with club shows and a star-making turn on the hit sitcom “A Different
World.” In addition to creating his successful series of stand-up specials for
HBO and Comedy Central, the veteran funnyman has starred in “The Sinbad Show,”
which earned him a1995Kids' Choice Awardsnomination for "Favorite
Television Actor,” as well as family comedies like “First Kid,” “Necessary
Roughness,”“Houseguest” and “Jingle All the Way.” Sinbad was also included on
"Comedy Central Presents: 100 Greatest Stand-Ups of All Time."

“If you love to laugh like I do then you won’t want to miss Sinbad’s hilarious
comedy event from the comfort of your local movie theater this summer,” said
Shelly Maxwell, executive vice president of NCM Fathom Events. “He is one of
my favorite comics and this special Fathom event promises to be a side
splitting night of fun.”

Fathom Events and New Wave Entertainment, the premiere producer of stand-up
comedy specials, announced the series in May. The comedy series will feature
some of the biggest names in stand-up beginning with Sinbad this summer.

"New Wave could not be more excited about being in business with Sinbad and
taking his awesome comedy to the big screen for the first time!" said Brian
Volk-Weiss, president of production for New Wave Entertainment.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About New Wave Entertainment

New Wave Entertainment is a Production, Creative Marketing and Talent
Management company, currently producing season two of the sketch comedy series
“Stevie TV” for VH1 and pilots for MTV,Adult Swim,History Chanel andLOGO.
They recently produced “True Grime: Crime Scene Clean Up” for Investigation
Discovery, 3D specials for 3net including the upcoming “Wingsuit Warrior: Jeb
Corliss vs. The World,” and the popular E! series “Pretty Wild.” New Wave is
the largest producer of stand-up comedy specials, working with such talent
asCraig Ferguson, Whitney Cummings, Jim Gaffigan, andJim Jeffries.

For artwork/photos related to “SINBAD: Make Me Wanna Holla,” click here.


NCM Fathom Events
Michelle Portillo, (303) 792-8651
Scoop Marketing for NCM Fathom Events
Erik Stein, (818) 761-6100
Simone Smalls PR for Sinbad
Simone Smalls, (917) 388-3890
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