Kmart and March of Dimes Celebrate Memorable Milestones

           Kmart and March of Dimes Celebrate Memorable Milestones

PR Newswire

WHITE PLAINS, N.Y., July 22, 2013

Partnership Has Improved Health of a Generation of Babies

WHITE PLAINS, N.Y., July 22, 2013 /PRNewswire-USNewswire/ -- As the March of
Dimes celebrates 75 years of its ongoing work to help all babies get a healthy
start in life, its No. 1 corporate supporter, Kmart, marks its 30-year
commitment to maternal and infant health.


This year, Kmart's campaign raised more than $7.6 million, bringing the
company's 30-year total to nearly $114 million to support the March of Dimes
work and the health of newborns across the United States.

Kmart has the distinction of being the March of Dimes longest corporate
sponsor. For three decades, Kmart's management, associates and customers have
supported March for Babies, the March of Dimes signature fundraiser. This
year, Kmart built upon its dedication to improve children's health by also
participating in the March of Dimes imbornto Mother's Day and Father's Day
cause-marketing campaign. imbornto allowed consumers nationwide the
opportunity to support the March of Dimes while shopping at Kmart stores, and
other retail partners, for Mother's Day and Father's Day gift ideas.

"For more than three decades, supporting March of Dimes has been an integral
part of Kmart's commitment to serve the communities and families where we
operate," said Ron Boire, executive vice president, chief merchandising
officer and president, Sears and Kmart Formats. "Kmart is proud to have such
generous Shop Your Way members, customers and associates who know that their
contributions have a direct impact in improving the lives of a generation of
babies and the families that love them."

The funds raised by Kmart have benefited the March of Dimes by helping the

  oProvide reliable and up-to-date information on healthy pregnancy and
    newborn care;
  oAdvocate for better healthcare coverage for pregnant women and babies;
  oFight for better newborn screening requirements in every state;
  oHelp more moms get access to prenatal care.

"As our top sponsor, Kmart has proven, time and again, their willingness and
unwavering dedication to help advance the critical work being done on behalf
of newborns," says Dr. Jennifer L. House, president of the March of Dimes.
"Their efforts have played a major role in the discovery of breakthroughs,
like surfactant therapy for preemies, that have saved the lives of countless

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD),
is a mass merchandising company and part of SHOP YOUR WAY, a social shopping
experience where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats through
Kmart offers customers quality products through a portfolio of exclusive
brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66
and Smart Sense. For more information visit the company's website at | Sears Holdings Corporation website at |

About March of Dimes
In 2013, the March of Dimes celebrates its 75^thAnniversary and its ongoing
work to help babies get a healthy start in life. Early research led to the
Salk and Sabin polio vaccines that all babies still receive. Other
breakthroughs include new treatments for premature infants and children with
birth defects. About 4 million babies are born each year in the United States,
and all have benefitted the March of Dimes life saving research and education.

The March of Dimes is the leading nonprofit organization for pregnancy and
baby health. With chapters nationwide and its premier event, March for Babies,
the March of Dimes works to improve the health of babies by preventing birth
defects, premature birth and infant mortality. For the latest resources and
information, visit or Find us on Facebook and
follow us on Twitter.

SOURCE March of Dimes

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