JCDecaux Launches Giant Twin HD Digital Signs at John F. Kennedy International Airport in Partnership with LVMH Moet Hennessy

JCDecaux Launches Giant Twin HD Digital Signs at John F. Kennedy International
         Airport in Partnership with LVMH Moet Hennessy Louis Vuitton

PR Newswire

NEW YORK, July 22, 2013

NEW YORK, July 22, 2013 /PRNewswire/ -- JCDecaux, the number one outdoor
advertising company worldwide, unveiled giant twin HD digital signs at JFK's
Terminal 1. The two high-definition digital signs, each measuring over 15
feet by 7 feet, feature fully synchronized content and are strategically
located above the terminal's TSA security entrance where they will be seen by
100% of departing passengers.

(Photo: http://photos.prnewswire.com/prnh/20130722/NY50879)

Terminal 1 is one of the most affluent gateways with 4.6 million annual
passengers traveling to Europe, Asia and Mexico with 21 airlines, such as Air
France, Lufthansa, Alitalia, Aeroflot, Aeromexico, Japan Airlines, Korean Air
and Air China. The terminal also provides one of the most comprehensive
travel retail offerings with many high-end, upscale boutiques for wines and
spirits, cosmetics, jewelry, fashion and accessories.

LVMH will run exclusively for 18 months on the twin HD digital signs,
featuring brands such as Christian Dior, Donna Karan, Marc Jacobs, Bulgari,
TAG Heuer, Kenzo, Belvedere, Hennessy, Parfums Givenchy and Louis Vuitton.
The twin HD digital signs are the first of its kind in North America and
provide LVMH with a unique way to showcase its unique portfolio of prestigious

"We are delighted to have extended our global partnership with LVMH to the
US," said Jean-Luc Decaux, Co-Chief Executive Officer of JCDecaux NA. "The
development of such an iconic digital sign, which features full motion
creative, will be both powerful and engaging for the brands while truly
transforming the passenger experience throughout their journey."

"As airports are a key area of development for LVMH, we are pleased to further
extend our partnership with JCDecaux in the key hubs worldwide, and
particularly in the US Market. The exclusiveness of the site and the quality
of the screens match the level of excellence developed by each of our brands,"
said the LVMH Media Department.

About JCDecaux
JCDecaux is the number one outdoor advertising company in the world and the
market leader in Europe and Asia-Pacific. JCDecaux is listed on Euronext Paris
and is part of the Euronext 100 index. JCDecaux, which first invented the
concept of street furniture in 1964, is currently the only world-class player
exclusively focused on outdoor advertising, pursuing a comprehensive range of
activities in the areas of street furniture, transport advertising and
billboard. Employing a total of 10,484 people, the Group has operations in 55
countries around the world (1,002,800 advertising panels), and is present in
3,700 cities of more than 10,000 inhabitants.

About LVMH:
LVMH Moet Hennessy Louis Vuitton is represented in Wines and Spirits by a
portfolio of brands that includes Moet & Chandon, Dom Perignon, Veuve Clicquot
Ponsardin, Krug, Ruinart, Mercier, Château d'Yquem, Hennessy, Glenmorangie,
Ardbeg, Vodka Belvedere, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes,
Cheval des Andes, Green Point, Cape Mentelle, Newton, Wen Jun. Its Fashion and
Leather Goods division includes Louis Vuitton, the world's leading luxury
brand, as well as Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio
Pucci, Donna Karan, Marc Jacobs and Berluti. LVMH is present in the Perfumes
and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy,
Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies
(BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also
active in selective retailing as well as in other activities through DFS,
Sephora, Le Bon Marche, Samaritaine and Royal Van Lent. LVMH's Watches and
Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith,
Fred, Hublot and De Beers Jewellery, a joint venture created with the world's
leading diamond group.


Contact: US Media Inquiries, JC Decaux, +1 (646) 834-1380; or LVMH, James
Fingeroth / Molly Morse / Anntal Silver, +1 (212) 521 48 00, Kekst and Company
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