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New Wrinkle in the Competition as Project Runway Designers Use GoBank to Manage Full Season Budget

  New Wrinkle in the Competition as Project Runway Designers Use GoBank to
  Manage Full Season Budget

   For the First Time, Season 12 of Lifetime’s Emmy Nominated Show Requires
      Designers to Manage Season-Long Budget Using GoBank Mobile Account

  Share It: Using @GoBank app & debit cards, @ProjectRunway designers manage
 their OWN $4K budgets this season, no cash envelopes! http://bit.ly/12MDjly

Business Wire

SAN FRANCISCO -- July 19, 2013

In the season 12 premiere episode, which aired last night, Lifetime’s Project
Runway added a new creative element to the show, as it was revealed designers
now have the responsibility of managing a full-season budget. This will be
done using GoBank, the FDIC-insured bank account that is designed from the
ground up to be opened and used on a mobile device. This is the first
financial integration ever for the long- running series. Throughout the
season, contestants will utilize GoBank accounts to make and track purchases,
as well as manage spending. This year’s winning designer will be awarded
$150,000 from GoBank to launch his/her own line.

Up, up and away! The winner of last night's challenge in the season premiere
of Project Runway stole ...

Up, up and away! The winner of last night's challenge in the season premiere
of Project Runway stole the look with this parachute design. (Photo: Lifetime)

“The GoBank integration aligns perfectly for the new creative direction of
this season,” said Lance Still, executive vice president of Integrations for
The Weinstein Company. “Fashion is an art, but it’s also a business. This
year, we are providing designers with a budget upfront and they must decide
how much to spend for each challenge.”

In previous seasons, designers have been given an envelope of cash for each
individual challenge. As a twist in season 12, GoBank provided designers with
$4,000 to manage throughout their time on the show. Contestants will use their
GoBank account and debit card in every episode, as well as budgeting features
such as the Money Vault (to set money aside) and the Fortune Teller (to
determine if they have enough money to make a purchase) to determine if they
have enough money in their account to make a purchase during each challenge.

“Project Runway teaches designers the skills they need to launch their own
collections. Part of that is managing your business expenses,” said Sharon
Pope, chief marketing officer atGreen DotCorporation, the parent company of
GoBank. “We couldn’t be more excited to help contestants spend wisely and
create a winning look to build their career.”

Project Runway takes fashion to the next level as designers test their fashion
design and budgeting skills each week. In each episode, the contestants will
be tasked to create a budget and spend conservatively for each challenge while
still ensuring their garments stand out on the runway. Contestants will be
able to work collaboratively to pool money together, and use the GoBank app to
instantly send money to each other.

Project Runway airs Thursday at 9pm ET/PT on Lifetime (check local listings).

About GoBank

GoBank is a brand of Green Dot Bank, Member FDIC. GoBank is the first bank
account designed from scratch to be opened and used on a mobile device. With
GoBank, members have full access and control of their money from their iPhone,
iPod Touch or Android device, and can withdraw cash from more than 40,000
fee-free ATMs in the U.S. For more information about GoBank or to request a
membership invitation, visit http://gobank.com. You can also visit
http://facebook.com/GoBankUS or http://twitter.com/GoBank.

About Green Dot Corporation

Green Dot Corporation (NYSE: GDOT) is a publicly traded bank holding company
with a mission to reinvent personal banking for the masses. Its products and
brands include Green Dot brand reloadable prepaid debit cards, The Green Dot
Reload Network, the Green Dot MoneyPak and GoBank. The company is
headquartered in Pasadena, Calif. with technology offices in Mountain View,
Calif. and Westlake Village, Calif. and its bank subsidiary, Green Dot Bank,
located in Provo, Utah.

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Contact:

Press Relations for GoBank
Quinn Daly, 323-800-1925
press@gobank.com