GfK Names Kahlert as Managing Director of GfK MRI

  GfK Names Kahlert as Managing Director of GfK MRI

Trusted research brand delivers excellence in US media, consumer insights

Business Wire

NEW YORK -- July 18, 2013

GfK has appointed Florian Kahlert as Managing Director of GfK MRI, a highly
respected research brand and leading source of insight on US media and
consumers. Kahlert, who currently serves as Managing Director of GfK’s Digital
Market Intelligence and Media & Entertainment groups in the US, will assume
his new role on August 1, 2013.

GfK MRI's Survey of the American Consumer® is the industry standard for US
magazine audience ratings and informs the majority of media and marketing
plans in the country. In addition, GfK MRI has developed an array of
innovative products and services that leverage the  Survey’s vast database of
media usage, demographics, psychographics, and consumer behavior.

Kahlert has been instrumental in growing companies in the media and digital
technology space since 1997. In 2008, he joined Dimestore (later acquired by
GfK) as Vice President of Product and Operations and led the product
development and market introduction of its real-time campaign effectiveness
measurement and optimization solution.

Previously, Kahlert was Vice President at Right Media (acquired by Yahoo! in
2007), building the client services and training teams and establishing its
international presence. Between 1999 and 2005, he was one of the initial
executives at InsightExpress and received a patent for an online respondent
recruitment methodology he developed there. Kahlert also built a custom panel
practice at IE that grew to more than 15 custom panels in the first year

“We are thrilled to have a leader of Florian’s perception, experience, and
energy take the reins of GfK MRI,” said Tom Dailey, COO of GfK Consumer
Choices North America. “He holds a strong commitment to the research standards
that have been one of the brand’s hallmarks in the marketplace. In addition,
Florian will bring an insider’s knowledge of digital research to bear on our
drive to take GfK MRI to the next level of growth and innovation.”

“Florian possesses a unique combination of vision, hands-on engagement, and
collaborative ease,” said Stefan Raum, GfK’s Global Head of Audience
Measurement. “As GfK MRI continues to mine the potential of innovative
measurement and reporting, and taps into the resources of GfK’s global family
of experts and resources, Florian will provide solid direction and focus. We
feel lucky to have him assume this key role at such an important moment in GfK
MRI’s evolution.”

“I am very pleased to be joining such an esteemed media and consumer insights
team, and to have the opportunity to lead GfK MRI into the next phase of its
extraordinary growth and development,” said Kahlert. “There are few research
brands with GfK MRI’s cachet and depth of knowledge about the American
consumer; bringing that learning to the market with care and an eye to
changing needs of clients will continue to be our top goal. GfK MRI possesses
the resources and wisdom to become an even greater force in consumer

About GfK

GfK is one of the world’s largest research companies, with around 13,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit or follow GfK on Twitter:


David Stanton, 908-875-9844
Vice President
GfK Marketing and Communications,
Consumer Experiences
North America
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