The HTC One® Goes Compact With the Launch of the HTC One Mini

        The HTC One® Goes Compact With the Launch of the HTC One Mini

HTC's ultimate 4.3" smartphone complete with HTC BlinkFeed™, HTC Zoe™ and HTC

PR Newswire

LONDON, July 18, 2013

LONDON, July 18, 2013 /PRNewswire/ -- HTC, a global leader in mobile
innovation and design, today announced the HTC One mini, a compact version of
the award winning HTC One, which has redefined the smartphone experience with
revolutionary technologies including HTC BlinkFeed™, HTC Zoe™ and HTC

Available in 181 countries and across more than 583 networks worldwide, the
HTC One has proven to be an unprecedented success across the globe, receiving
multiple industry accolades since launch and increasing the company's brand
awareness with young consumers to an all-time high of 87%^1. The number of
consumers intending to own an HTC in the next six months has also doubled as a
result^2 with the HTC One being recommended by 94% of owners^3.

Answering the call of consumers who want the best in mobile technology in a
body that slips easily into a pocket, the HTC One mini heralds an exciting
period for the company, as it builds on its platform of innovation leader.
Distilling the iconic design of the HTC One, this new addition to the family
combines a 4.3" display and powerful dual-core 1.4 GHz processor.  It also
runs the latest version of Android with HTC Sense^®, bringing HTC's flagship
mobile experience to style-seekers who demand premium looks and performance.

"We are proud to be behind the market's leading smartphone and now, with the
addition of the HTC One mini, the best smartphone family in the world," said
Peter Chou, CEO of HTC Corporation. "The HTC One mini embodies everything that
makes the HTC One a success on a smaller but equally eye-catching scale."

An object of desire

Sporting a sharp and vivid 4.3" High Definition 720p screen, the HTC One mini
boasts HTC's unrivalled design credentials. Available in Glacial Silver and
Stealth Black, its striking aluminium unibody, slim profile and tapered edges
both look incredible and feel great in the hand.

HTC BoomSound: mobile sound changed forever

The HTC One revolutionised the smartphone audio experience with HTC
BoomSound's dual frontal stereo speakers. Powered by dedicated amplifiers to
deliver less distortion and finer detail, the HTC One mini offers the same
huge sound, delivering the raw power that will put you and your friends at the
heart of the action, whether listening to music, watching videos or playing
games. Beats Audio™ integration takes immersive audio to the next level,
guaranteeing the best listening experience available on a mobile phone.

HTC BlinkFeed: Your favourite content all on one screen

The HTC One mini puts your favourite content at the centre of your mobile
world. Transforming the home screen into a single live stream of relevant
information, HTC BlinkFeed delivers social updates, news updates and photos
directly to the place you need them most. Aggregating the freshest content,
with more than 10,000 feeds served up daily from the most relevant and
interesting sources, all the information you need is available at a glance,
without the need to jump between multiple applications and websites.

HTC UltraPixel Camera with HTC Zoe and Video Highlights

Never miss a moment with HTC's revolutionary camera experience powered by the
stunning UltraPixel Camera and featuring HTC Zoe. Capturing 300 per cent more
light than traditional smartphone camera sensors, HTC's UltraPixel camera
captures photos in incredible detail and enhanced dynamic range, even in low
light. HTC Zoe also brings special moments to life in three-second videos,
enabling a range of advanced editing capabilities and creative flexibility.

With the ability to take awe-inspiring images and amazing self-portraits on
the 1.6MP front-facing camera, you won't want to keep them to yourself. Watch
your photos come to life in a living, breathing gallery and share special
events with visually stunning 30-second shows, created automatically by Video
Highlights – no professional editing software or skill required. Simply select
your own soundtrack from one of the pre-loaded themes or from your personal
music library, before sharing your videos online for everyone to enjoy.

Global Availability

The HTC One mini will be available in select markets from August and rolled
out globally from September.

About HTC

Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile
devices and industry firsts. By putting people at the center of everything it
does, HTC pushes the boundaries of design and technology to create innovative
and personal experiences for consumers around the globe. HTC's portfolio
includes smartphones and tablets powered by the HTC Sense® user experience.
HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information,

For more information on HTC BlinkFeed's content partners, visit the HTC Blog.

^1 Source Hall & Partners Global Brand Tracker, July 2013
^2 Source Hall & Partners Global Brand Tracker, July 2013
^3 Source GFK Recent Purchaser Product Tracker, June 2013


Contact: HTC PR,, 425-638-7000
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