Akamai Technologies' Cloud Solution Rapidly Enhances Web Traffic

Bangalore, Karnataka, India, Wednesday, July 17, 2013 -- (Business Wire India) 
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading cloud platform for helping
enterprises provide secure, high-performing user experiences on any device,
anywhere announced today that HolidayIQ.com, a holiday reviews Web site powered
by India's first and largest traveller community, has selected Akamai's Aqua Web
Experience solution to provide a combination of security and performance
solutions, which has translated into an excellent online experience even during
peak traffic for its users. The HolidayIQ.com team has stated that Akamai's Aqua
Web Experience solution has so far, helped in ensuring consistent site
performance, faster delivery of content as well as overall improvement in site
availability and scalability as site traffic increased.  
“Akamai's versatile cloud solution have provided us with a competitive edge
towards delivering a smooth online experience for our customers. We have also
been able to enhance online stability and loading time on our Web site” said
Amit Shrivastava, Senior Vice President – Technology, HolidayIQ.com.  
HolidayIQ.com is accessed by about 5 million Indian travelers every month for
planning their trips. In 2012, HolidayIQ.com generated business opportunities
worth Rs. 2,500 crores with partner hotels and travel agents, making it a
preferred partner to hoteliers across India for their advertising campaigns. 
“HolidayIQ.com's unique business model has provided us with the ideal platform
to demonstrate the effectiveness of our Aqua Web Experience solution. They have
been able to garner a larger volume of customer traffic, as well as provide
their clientele with a stable forum to share travel destinations, opinions as
well as seamlessly conduct online bookings,” said Sid Pisharoti, Regional
Sales Manager, India, Akamai Technologies. 
Akamai's Aqua Web Experience solution is designed to address online challenges
by helping customers use the Internet as a reliable and effective platform for
conducting eCommerce. The Aqua Web Experience solution takes advantage of
Akamai's EdgePlatform – a massive network of more than 120,000 of servers in
hundreds of networks in more than 80 countries, controlled by network
intelligence systems. Moreover, it enables enterprises to extend their Web sites
to the Akamai EdgePlatform, thus bringing content closer to end users. 
The Akamai Intelligent platform was able to ensure that 90% of HolidayIQ.com's
customer site traffic was delivered from the Akamai edge servers, which resulted
in cost savings as far as origin bandwidth was concerned. In addition, this
channeling of traffic resulted in 100% site availability with no downtime. In
comparison, if each request had to go through the customer's origin this would
have amounted to additional investment for bandwidth. 
About HolidayIQ.com: 
HolidayIQ.com a holiday reviews website powered by India's first and largest
traveller community - its purpose is to unleash the power of user opinions to
create a smarter Indian traveler. HolidayIQ.com has about 30000 Indian hotels &
1300 Indian destinations listed on the website, which is used by 50 Lac Indian
travelers every month for planning their trips. HolidayIQ.com is not a travel
agency and does not do bookings at all. HolidayIQ.com is also not partially or
fully owned by any travel agency or hotel chain or any other travel industry
player. Therefore HolidayIQ.com is fully independent and can provide travelers
with truthful information not affected by any requirements to sell specific
travel products. For more information please visit: www.holidayiq.com 
About Akamai  
Akamai® is the leading cloud platform for helping enterprises provide secure,
high-performing user experiences on any device, anywhere. At the core of the
Company's solutions is the Akamai Intelligent Platform™ providing extensive
reach, coupled with unmatched reliability, security, visibility and expertise.
Akamai removes the complexities of connecting the increasingly mobile world,
supporting 24/7 consumer demand, and enabling enterprises to securely leverage
the cloud. To learn more about how Akamai is accelerating the pace of innovation
in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and
follow @Akamai on Twitter. 
For press backgrounder on Akamai Technologies, Inc. click here 
Media contact details 
Rebecca Kurian,
Akamai India,
+91 9900198743,
Rohan Moorthy,
Waggener Edstrom Worldwide,
+91 9833106413,
Contributed via: Bloomberg Publisher WEB Service 
Provider ID: 5325aed0fd444c4581c5c5b2d15866b5 
-0- Jul/18/2013 07:19 GMT
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