Freeman Appoints Chief Sales Officer Bob Priest-Heck to Succeed John O’Connell as President and COO

  Freeman Appoints Chief Sales Officer Bob Priest-Heck to Succeed John
  O’Connell as President and COO

   Priest-Heck assuming Chief Operating Officer role in August, increasing
                     responsibilities throughout the year

Business Wire

DALLAS -- July 18, 2013

Freeman, the leading global partner for integrated marketing solutions for
live engagements, today announced that Chief Sales Officer, Bob Priest-Heck,
will succeed John O’Connell, Freeman’s current President, as President and
Chief Operating Officer of Freeman following O’Connell’s retirement from the
company in 2014. With this move, Priest-Heck will become Freeman’s fifth
President in the company’s 86-year history.

Freeman has developed a phased plan to ensure a seamless transition of
leadership. Beginning August 1, Priest-Heck will assume the role of COO of
Freeman, reporting to both O’Connell and CEO, Joe Popolo. When O’Connell
retires on June 30, 2014, Priest-Heck will take on the role of President of
the Freeman Companies, overseeing Freeman’s Exposition business, as well as
Freeman AV and FreemanXP.

"As a family and employee-owned business, we take great care to ensure that
our leaders reflect our company values of integrity, empathy, innovation,
enthusiasm and performance excellence. This thoughtful, long-range approach
has enabled us to build our management team with strong leaders like John and
Bob, whom our customers and employee-owners can count on to be with us for the
long haul," said Popolo.

Prior to joining Freeman, Priest-Heck served as President and CEO of both
Immersa Marketing and Wheelhouse Solutions, which Freeman acquired in 2011. He
also brings important experience as a former Freeman client, and through
previous executive-level roles in the industry including serving as President
and CEO of MediaLive International Inc., where he worked with such media
brands as Interop, Business Communications Review Magazine, COMDEX, Seybold
Seminars and Publishing, and Web 2.0. He was also Vice President,
International Operations at SOFTBANK Expos; Executive Vice President of
Operations for Ziff-Davis; and held various positions with Hyatt Hotels

Priest-Heck is also a board member for the Center for Exhibition Industry
Research (CEIR).

“Bob has a proven track record of bringing together strategic, collaborative
and high-performing teams,” said O’Connell. “I’m confident that Bob’s passion
and expertise uniquely position him to lead the Freeman team as we continue to
not only grow and expand our business but also deepen our relationships with
our valued clients.”

Throughout his more than 25-year career with Freeman, O’Connell focused much
of his work on delivering high-quality, high-touch customer service to each
and every Freeman client. He also personally produced several of Freeman's
largest shows including the New York International Auto Show and the Boston
Seafood Show.

“John is an outstanding leader. He helped guide our company through both
challenging times and exciting opportunities,” said Popolo. “We are all
incredibly grateful for John’s many contributions to our clients, our
employees and our company throughout his distinguished tenure with Freeman and
look forward to benefitting from John’s leadership as a member of our Board of


Since 1927, Freeman has been the premier provider of integrated experiential
marketing solutions for live engagements including expositions, conventions,
corporate events and exhibits. Headquartered in Dallas, with more than 70
offices in North America and the UK, Freeman produces more than 4,300
expositions annually, including 135 of the 250 largest U.S. trade shows, and
11,000 other events worldwide. Customer-driven, Freeman offers a total package
of solutions, with a scope of products and services unmatched by the
competition. Freeman AV offers a broad selection of state-of-the-art audio
visual equipment and production services that ensure our customers deliver an
impactful message to their audience. FreemanXP is an experience marketing
boutique offering a full range of marketing solutions from strategy and
creative services through event/production management and measurement. An
employee-owned company, Freeman places an emphasis on respect for people and
providing unparalleled customer service. Freeman has received numerous trade
show industry awards for excellence in leadership, creative design, community
service, innovation and customer-driven partnerships. For more information,


Alisha McBee, 214-445-1183
Edelman on behalf of Freeman
Allison Francis, 214-443-7599
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