Dippin’ Dots Expands Retail Distribution to 1,200 U.S. Pharmacies and Convenience Stores More Than 600 fred’s Super Dollar Stores to Carry Company’s Frozen Treats NACS Show 2013 Business Wire PADUCAH, Ky. -- July 18, 2013 Dippin’ Dots, LLC, the maker of the iconic ice cream and frozen treats, announced today that its products will be carried by fred’s Super Dollar stores starting this month. Dippin’ Dots, whose products have traditionally only been available to consumers at entertainment venues like theme parks or stadiums, is expanding its points of presence by placing freezers in retail outlets including pharmacies and convenience stores. Since launching this strategy earlier this year, the company has signed close to 1,200 new pharmacies and convenience stores across the country. Michael Barrette, vice president of marketing and sales at Dippin’ Dots, commented, “We are excited to announce our most recent retail distribution addition. fred’s Super Dollar is a leader in the discount store segment that is known for its unique product assortment, customer-centric philosophy and strong customer loyalty. Being affiliated with this well-known and respected chain will help make Dippin’ Dots frozen treats more readily available to legions of Dots fans.” “We firmly believe that expanding our retail distribution network is key to ensuring Dippin’ Dots continued growth,” continued Barrette. “To drive retail sales long term, we are currently developing several innovative flavors and products that will appeal to consumers making grab-and-go purchases in convenience stores and similar retail outlets.” Based in Memphis, Fred’s Inc. operates discount general merchandise stores throughout the southeastern U.S. More than 250 fred’s Super Dollar locations will begin stocking Dippin’ Dots this summer, with Dippin’ Dots treats available in 640 fred’s stores in September. In addition to a variety of Dippin’ Dots original dots flavors, some fred’s locations will be outfitted with larger freezers, allowing them to also stock YoDots™ yogurt treats, as well as a rotation of new products. “Starting with our Southaven store, fred’s Super Dollar is rolling out an expanded food selection featuring a variety of well-known brands that will enhance the customer shopping experience,” said Dave Mueller, SVP Sales and Marketing for Fred’s Inc. “This expanded food assortment will include Dippin’ Dots frozen treats, which are known and loved by consumers of all ages. We anticipate that the addition of freezers stocked with Dippin’ Dots products will be well received by our customer base.” Dippin’ Dots will help celebrate the grand opening of fred’s newest store in Southaven, Miss. Consumers are invited to stop by the store, 2110 Goodman Road East, on Friday, July 19, from 9:00 a.m. until noon to receive free Dippin’ Dots. The company plans to participate in the NACS Show, sponsored by the Association for Convenience and Fuel Retailing, being held in Atlanta Saturday, Oct. 12, through Tuesday, Oct. 15. Show attendees are invited to stop by to learn more about the Dippin’ Dots story, products and value proposition. About Dippin’ Dots Dippin’ Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988. Made at the company’s production facility in Paducah, Ky., Dippin’ Dots distributes its unique frozen products in all 50 states and 11 countries and employs 170 people. Contact: Dippin' Dots, LLC. & Dippin' Dots Franchising, LLC. Billie Stuber, 270-415-3255 Media Relations Manager firstname.lastname@example.org
Dippin’ Dots Expands Retail Distribution to 1,200 U.S. Pharmacies and Convenience Stores
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