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Celebrate National Hot Dog Day with Maple Leaf Foods and Dempster's® and Win!

Celebrate National Hot Dog Day with Maple Leaf Foods and Dempster's® and Win! 
TSX: MFI www.mapleleaffoods.com 
TORONTO, July 18, 2013 /CNW/ - Maple Leaf Foods and Dempster's® are teaming 
up to give Canadians the ultimate National Hot Dog Day experience on July 23, 
2013, with consumer promotions, online contests, and activities that support 
local charities to reduce hunger in Canada. 
"We can't think of a better summer tradition than celebrating National Hot Dog 
Day with Canadians from coast-to-coast," said Andrew Pollock, Senior Vice 
President, Marketing, Maple Leaf Consumer Foods. "Maple Leaf and Dempster's 
have some great events lined up to recognize and thank our fans, including 
giving away more than $25,000 worth of prizes, while working together to 
support food-based not-for-profit agencies across Canada." 
Maple Leaf and Dempster's are hosting the following events to celebrate 
National Hot Dog Day with Canadians: 


    --  120 BBQ Days of Summer:
        Join
        Maple Leaf Foods' Facebook Page
        and
        Dempster's Facebook Page
        for a chance to win $25,000 worth of prizes, including Weber®
        Summit S-620 BBQs, Bose® Sound Dock Portable Digital Music
        Systems and Maple Leaf and Dempster's coupons and apparel.
    --  National Hot Dog Day Teaser Twitter Party: On July 22, between
        9 p.m. and 10 p.m., tweet live with fellow hot dog lovers
        across Canada and enter to win over $500 in prizes, including
        Maple Leaf cooler bags, Maple Leaf Top Dog® air mattresses and
        "Free Hot Dogs for the Summer" coupon prize packs. Watch for
        the hashtag #HotDogDay and follow @MapleLeafFoods and
        @Dempster's to learn more and join the fun.
    --  Online Buy One, Get One Free Offer: Throughout the month of
        July, Maple Leaf is distributing thousands of Buy One, Get One
        Free coupons to help Canadians save in store in celebration of
        National Hot Dog Day. For more information, visit Maple Leaf
        Foods and Dempster's® Facebook pages on July 23.
    --  Donation to local charities: Maple Leaf and Dempster's® will
        donate a portion of the proceeds from every purchase of Maple
        Leaf hot dogs and Dempster's® hot dog buns on National Hot Dog
        Day to food banks across Canada.

Pollock adds that, "Maple Leaf Natural Selections® Chicken Wieners have been 
extremely popular this summer. They have 20 percent less fat than traditional 
pork wieners and they're delicious!"

Other Maple Leaf Foods brands participating in National Hot Dog Day include:
    --  Ben's Bakery
    --  Bon Matin
    --  POM

Did You Know?…
    --  Hot dogs trace their origin as far back as the 15(th) century
        to various parts of Germany and Austria.
    --  Established by the National Hot Dog and Sausage Council in the
        United States, National Hot Dog Day is now celebrated around
        the world, including Canada.
    --  The average hot dog is consumed in 6.1 bites.
    --  Mustard is the most popular hot dog topping - 88 per cent of
        hot dog eaters use mustard.
    --  Mickey Mouse's first on screen words were "Hot Dog!" marking
        his transition from the silent screen.
    --  The name "hot dog" is often attributed to a cartoonist who
        observed the carts selling "red hot dachshund dogs" on the New
        York Polo grounds and was unable to spell dachshund, so he
        printed "hot dogs" instead.
    --  Sausages were previously consumed while wearing gloves. As the
        legend goes, a sausage seller at an exposition during the turn
        of the 20(th) century ran out of gloves and had to improvise by
        serving the sausages on rolls.

Maple Leaf Foods Inc. is a leading food company headquartered in Toronto, 
Canada. The Company employs approximately 19,500 people at its operations 
across Canada and in the United States, the United Kingdom and Asia. The 
Company had sales of $4.9 billion in 2012.



SOURCE  Maple Leaf Foods Inc. 
Media Contact:David Bauer, Corporate Communications, 905-285-1510 
Image with caption: "Maple Leaf Fiesta Dog (CNW Group/Maple Leaf Foods Inc.)". 
Image available at:  
http://photos.newswire.ca/images/download/20130718_C8382_PHOTO_EN_29118.jpg 
Image with caption: "Maple Leaf Rocket Dog (CNW Group/Maple Leaf Foods Inc.)". 
Image available at:  
http://photos.newswire.ca/images/download/20130718_C8382_PHOTO_EN_29119.jpg 
PDF available at:  
http://stream1.newswire.ca/media/2013/07/18/20130718_C8382_DOC_EN_29122.pdf 
PDF available at:  
http://stream1.newswire.ca/media/2013/07/18/20130718_C8382_DOC_EN_29123.pdf 
PDF available at:  
http://stream1.newswire.ca/media/2013/07/18/20130718_C8382_DOC_EN_29124.pdf 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/July2013/18/c8382.html 
CO: CNW Enriched News Releases
ST: Ontario
NI: FBR FOD  
-0- Jul/18/2013 17:00 GMT