Worth® Signs Keilani Ricketts to Multi-year Advisory Staff Deal
Collegiate champion to endorse Worth's product portfolio, including signature
ST. LOUIS, July 18, 2013
ST. LOUIS, July 18, 2013 /PRNewswire/ -- Worth® Sports, a leading manufacturer
of fastpitch and slowpitch softball equipment, is proud to have recently
signed American softball player Keilani Ricketts to a multi-year endorsement
contract. Ricketts is a 2013 Honda Cup Winner, and was a member of the
winning 2011 World Cup of Softball team.
"I am extremely honored that Worth Fastpitch has given me this opportunity to
represent its products while I continue my softball career professionally,"
says Ricketts. "Because I used Worth throughout my college career at Oklahoma,
I have all the confidence that their products are the best out there and will
help me further my career as well as promote the game to younger players."
As the new face of Worth Fastpitch, Ricketts will be featured in a full
marketing campaign that encompasses print, digital and social media, as well
as other grassroots efforts. The endorsement involves a signature bat series
and also includes gloves, helmets and various other products. Ricketts'
signature bat line is scheduled to hit stores in 2014.
"We could not have asked for a better athlete to represent our brand,"
commented Mark Kraemer, brand management director of Worth Sports. "Keilani is
an exemplary athlete on and off the field. She has dominance in the circle,
power at the plate, and she understands the importance of being a role model
for the future of fastpitch."
In addition to the 2013 Honda Cup, Ricketts also received two Honda Sports
Awards for softball, and two USA Collegiate Player of the Year awards. She
also is the 2013 Big 12 Pitcher of the Year, and Women's College World Series
MVP. Beyond these awards, Ricketts has been nominated for an ESPY as the Best
Female College Athlete. She joins only two other Sooners to have ever been
nominated, the Los Angeles Clipper's Blake Griffin and St. Louis Rams Sam
About Worth Sports
Worth Sports, a pinnacle manufacturer of fastpitch and slowpitch softball
equipment. Reflected in the company's more than 100 years of technological
innovation, Worth's bats, gloves and balls are considered market leaders in
the industry. As an on-field authentic brand, Worth is the official softball
of the NCAA®, official softball of the NAIA®, official helmet of National Pro
Fastpitch, and the official softball of several associations such as Amateur
Softball Association® and United States Specialty Sports Association®.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 100 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®,
Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®,
Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®,
Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®,
Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and
Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®,
Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383
on the Fortune 500 and has over 25,000 employees worldwide. For further
information about Jarden, please visit www.jarden.com
SOURCE Worth Sports
Contact: Mark Kraemer, (314) 819-2716, email@example.com
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