CounterPath Launches API to Take Advantage of the Significant Footprint of Bria Desktop

CounterPath Launches API to Take Advantage of the Significant Footprint of Bria 
Desktop 
CounterPath leverages API to create Microsoft Outlook(R) Add-In for
Bria desktop softphones 
VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 07/18/13 --
CounterPath Corporation (NASDAQ:CPAH)(TSX:CCV), a leading developer
of award-winning desktop, tablet and mobile VoIP software products
and solutions today announced a new API for the Bria for Windows
Desktop product line which gives developers a platform to build and
customize applications that provide access to and control over Bria's
robust unified communications solutions.  
A recent report by COMMfusion found that demand for unified
communications (UC) is growing with the global total market for
premise-based UC expected to increase from $12.23 billion in 2011 to
$20.76 billion by 2016, an increase of 69 percent. This API will help
companies meet this growing need, especially in organizations that
utilize call centers, customer relationship management tools and
other Enterprise or SMB based solutions. The API will expand the
functionality of existing applications to include presence
information, instant messaging, voice and video calls and retrieve
contact information. The Bria for Desktop API is available in
conjunction with Bria 3.5 for Windows and includes support for
branded, SaaS and retail versions of the Bria softphone. 
The versatility and depth of the Bria for Desktop API is demonstrated
with the recently deployed Microsoft Outlook(R) Add-In. This add-in
gives users of the world's leading office productivity suite access
to the complete feature-set of the Bria softphone all from within the
Outlook(R) application.  
"We have a significant footprint that comes from over ten years of
successful deployments by CounterPath's customers," said Todd
Carothers, Executive Vice President of Marketing and Products at
CounterPath. "While some recent excitement is around browser enabled
telephony applications, based on technologies such as WebRTC, Bria's
APIs extend across the browser as well as the desktop. We leveraged
our APIs to build the first application for Outlook because it
represented a great example of how 3rd party developers could
leverage Bria as an alternative to solutions such as Microsoft's
Lync. We look forward to new applications over the next year that
will drive innovation and further deployments of Bria." 
CounterPath is a global leader in softphone technology, with millions
of endpoints downloaded and/or deployed. With the largest list of
interoperability with IP PBXs and SIP-based network infrastructure
soft switches, Bria is built toward industry standards with proven
multimedia technology that provides a high-quality, unified
communications experience and voice and video calls over fixed,
mobile and Wi-Fi broadband networks. Bria's ability to use mobile and
Wi-Fi networks gives businesses new options for "always on"
connectivity while realizing cost savings through free Wi-Fi
networks. 
For more information on the API please visit
www.counterpath.com/bria-desktop-api  
About CounterPath  
CounterPath's SIP-based VoIP softphones are changing the face of
telecommunications. An industry and user favorite, Bria softphones
for desktop and mobile devices, together with the Company's server
applications and Fixed Mobile Convergence (FMC) solutions, enable
service providers, OEMs and enterprises large and small around the
globe to offer a seamless and unified communications experience
across both fixed and mobile networks. Standards-based,
cost-effective and reliable, CounterPath's award-winning solutions
power the voice and video calling, messaging, and presence offerings
of customers such as Alcatel-Lucent, AT&T, Verizon, BT, Mobilkom
Austria, Rogers, Avaya, BroadSoft, Cisco Systems, GENBAND, Metaswitch
Networks, Mitel, NTT and NEC. 
Contacts:
CounterPath
Dana Sissons
(604) 692-4236
pr@counterpath.com
 
 
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