CMGE Launches War Valley

CMGE Launches War Valley

GUANGZHOU, China, July 18, 2013 (GLOBE NEWSWIRE) -- China Mobile Games and
Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), a leading
mobile game company in China, today announced that it began open beta testing
for its newest proprietary heavy MMORPG game War Valley on July 17, 2013. The
Company has entered into agreements with China's six largest game platforms to
distribute the game during open beta testing.

War Valley is a heavy MMORPG social game set against a backdrop of Western
fantasy myth. Players can choose from four unique classes as they customize
and develop their characters through exploration and raiding. Revenue is
generated through the in-game sale of virtual items. Developed for both iOS
and Android-based platforms, War Valley will be translated into multiple
languages and published in Asia, North America and Europe upon its expected
August 2013 global launch.

On the first day of its release, War Valley delivered the following financial
and operational results:

               
Registrations   Over 50,000
Pay Rate:       10%
Recharge Amount Over RMB200,000

In May 2013, War Valley received both the Online Game Award for Excellence at
the Global Mobile Games Congress and the Top 10 Mobile Game at the Global
Mobile Internet Conference.

"I am extremely excited to announce the launch of War Valley, a game which I
believe demonstrates our ability to design and develop exciting proprietary
smartphone games with the potential to become major hits," commented Mr. San
Liu, CMGE's Chief Operating Officer. "We continue to work diligently on our
long-term strategy of focusing on developing and publishing smartphone games.
We expect monthly revenue from War Valley to potentially exceed RMB10 million,
and the initial results from its first day in operation are very encouraging.
We anticipate that the release of solid proprietary games such as this will
help drive our sustainable performance over the long run."

About CMGE

CMGE is a leading mobile game company in China with the largest market share
among mobile game developers in terms of revenues in 2010, 2011 and 2012,
according to Analysys International, an independent market research firm. CMGE
has integrated capabilities in the development, operation, sale and
distribution of mobile games in China. Its mobile handset design business
complements its game development business as it pre-installs CMGE's mobile
games and game platforms in the handsets it designs, and enhances CMGE's
knowledge of user habits and preferences and industry trends. CMGE has a large
and diversified portfolio of games for smartphones and feature phones, and has
strong development capabilities, evidenced by the fact that it develops
single-player games and social games for both types of handsets.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. CMGE may also make written or oral forward-looking statements in
its periodic reports to the U.S. Securities and Exchange Commission, in its
annual report to shareholders, in press releases and other written materials
and in oral statements made by its officers, directors or employees to third
parties. Statements that are not historical facts, including statements about
CMGE's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the
following: our growth strategies as well as our business plans; our future
development, results of operations and financial condition; our ability to
continue to develop new and attractive products and services; our ability to
continue to develop new technologies or upgrade our existing technologies; our
ability to attract and retain users and customers and further enhance our
brand recognition; the expected growth of and trends in the mobile game
industry in China; PRC governmental policies and regulations relating to the
mobile game industry in China; competition in the mobile game industry; and
general economic and business conditions in China. Further information
regarding these and other risks is included in our registration statement on
Form F-1 and other documents filed with the Securities and Exchange
Commission. CMGE does not undertake any obligation to update any
forward-looking statement, except as required under applicable law. All
information provided in this press release and in the attachments is as of the
date of the press release, and CMGE undertakes no duty to update such
information, except as required under applicable law.

CONTACT: For investor and media inquiries, please contact:
        
         China Mobile Games and Entertainment Group Limited
        
         In China:
         Tel: +86-20-8561-3455
         E-mail: ir@cmge.com
        
         Christensen
         Christian Arnell
         Phone: +86-10-5826-4939 (China)
         E-mail: carnell@christensenir.com
        
         In the U.S.:
         Christensen
         Linda Bergkamp
         Tel: +1 480 614 3000
         E-mail: lbergkamp@ChristensenIR.com
 
Press spacebar to pause and continue. Press esc to stop.