‘Curious George®'s Town’ Breaks Ground in the App Store

  ‘Curious George®'s Town’ Breaks Ground in the App Store

    Exciting New Mobile App Teaches Saving, Planning and Rewards Real-Life

Business Wire

BOSTON -- July 18, 2013

Global education leader Houghton Mifflin Harcourt (HMH) today announced
‘Curious George’s Town’ for iPad^® and iPhone^®. Developed for
preschool-to-kindergarten-aged children, ‘Curious George’s Town’ teaches smart
saving and spending habits while engaging kids in creating a virtual world
complete with rollercoasters, dinosaurs and farm animals, as well as
neighborhood staples such as the pet store, bakery and fire station.

By accomplishing real-world and in-app challenges, children earn virtual coins
they can use to purchase a variety of items to create their very own town.
Based on the principle of deferred gratification, the app introduces the
concepts of strategic planning and careful spending in order to accomplish a

The app features a unique reward chart that parents and caregivers can
customize by assigning a specific coin value to a list of real-world tasks –
such as cleaning up toys – incentivizing children to complete real-life
responsibilities. Kids can also supplement their stockpile of virtual savings
by tackling in-app educational games such as alphabetizing books at Curious
George’s library and collecting the correct items at the grocery store. Guided
and narrated by the convivial Man with the Yellow Hat, the fun and engaging
app also reinforces concepts like spelling, reading and matching.

“Digital games are an effective way to build foundational cognitive skills by
introducing concepts such as saving, planning and goal setting,” said Mary
Cullinane, Chief Content Officer and Executive Vice President of Corporate
Affairs, Houghton Mifflin Harcourt. “Additionally, by bridging real-life tasks
and ideas with digital rewards, apps like ‘Curious George’s Town’ fuel and
inspire a sense of achievement and confidence that are important to a child’s
overall development.”

‘Curious George’s Town’ is the latest release in a series of mobile apps
featuring HMH’s iconic Curious George character. Part of the new ‘Curious
About’ series, ‘Town’ was preceded by ‘Curious About Shapes & Colors’ – this
month’s Children’s Technology Review Editors’ Pick - and ‘Draw with Curious
George.’ The series was created by the same HMH team that developed ‘Curious
George at the Zoo’, which was recently inducted into the App Store Hall of

‘Curious George’s Town’ is available for iPad and iPhone in the App Store^SM
for a special promotional price of $2.99 until August 1, when it will revert
to the standard price of $3.99.

Visit Vimeo to watch a demo of ‘Curious George’s Town.’

About Curious George
Curious George was first published by Houghton Mifflin in 1941 and for over
seventy years has been capturing the hearts and minds of readers young and old
throughout the world. Books about Curious George, including the seven original
stories by Margret and H. A. Rey, have sold over 75 million copies. As one of
the most recognizable characters from children’s literature, Curious George
has been featured in a Public service advertising literacy campaign and was
inducted into the Indie Choice Book Awards Picture Book Hall of Fame. In
addition, Curious George stars in the Emmy-winning PBS television series of
the same name and has starred in two full-length movies, Curious George and
Curious George 2: Follow that Monkey! HMH regularly publishes dozens of new
Curious George adventures in both digital and a wide range of print formats,
with new titles released almost every month. For more information, visit

About Houghton Mifflin Harcourt
Houghton Mifflin Harcourt is a global learning company with the mission of
changing people’s lives by fostering passionate, curious learners. Among the
world’s largest providers of pre-K–12 education solutions and one of its
longest-established publishing houses, HMH combines cutting-edge research,
editorial excellence and technological innovation to improve teaching and
learning environments and solve complex literacy and education challenges.
HMH’s interactive, results-driven education solutions are utilized by 60
million students in 120 countries, and its renowned and awarded novels,
non-fiction, children's books and reference works are enjoyed by readers
throughout the world. For more information, visit www.hmhco.com.

Curious George^®, created by Margret and H. A. Rey, is copyrighted and
trademarked by Houghton Mifflin Harcourt Publishing Company. All rights

Apple, the Apple logo, iPad and iPhone are trademarks of Apple Inc.,
registered in the U.S. and other countries. App Store is a service mark of
Apple Inc.


Houghton Mifflin Harcourt
Emma Doherty, 617-351-5473 | 617-283-8714
Manager, Corporate Communications
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