The first Provigo Le Marché™ store in Québec opens in Sherbrooke

The first Provigo Le Marché™ store in Québec opens in Sherbrooke 
Hundreds of products from the Eastern Townships are added to the banner's wide 
assortment of food products from Québec 
SHERBROOKE, QC, July 18, 2013 /CNW Telbec/ - (TSX: L) - Coinciding with the 
beginning of harvest season, the first store operating under the new Provigo 
Le Marché banner was inaugurated Thursday morning in Sherbrooke. Local 
elected officials, growers and vendors as well as enthusiastic customers and 
members of the Provigo management team were gathered in a festive atmosphere 
for the occasion. 
The new 4,000 m(2) store, located at 55 Jacques-Cartier Boulevard South (at 
the corner of King West), combines Provigo's rich history along with its roots 
originating in Sherbrooke with the innovative Provigo Le Marché concept. In 
addition to nearly 90 full-time and part-time jobs being created in-store, the 
construction project was awarded to many local businesses. 
Provigo Le Marché offers an expanded range of Québec products, including 
hundreds of fresh and grocery products from Eastern Townships growers and food 
businesses. In addition to a broad assortment of fresh products, including 100 
varieties of organic produce, and a wide selection of sustainable seafood, 
this store offers several innovative products, including beef aged in-store, 
smoked meat prepared in-store, bagels baked on the premises, a sushi bar, and 
an amazing 12 foot high wall of cheese featuring over 300 Québec cheeses. The 
alcoholic products aisle has the largest selection of Québec craft beers and 
ciders offered in a supermarket anywhere in the province. The store's new 
expedited checkout solution, as well as its sleek design and unique 
atmosphere, makes for an exceptional shopping experience. 
"Our team has been hard at work for several months, and we've long dreamed of 
the day we'd have the pleasure to finally meet and serve our customers," said 
Provigo Le Marché Store Manager Guy Turcotte. "My team and I are inviting 
Sherbrooke residents and the many tourists visiting the region this summer to 
come visit us to discover our wide range of fresh products and local flavours 
and experience the quality service our knowledgeable staff will provide to 
"Provigo's purpose is to help Quebecers live life well by nourishing their 
joie de vivre. Our brand-new Provigo Le Marché store in Sherbrooke embodies 
this mission in all respects," said Pierre Dandoy, Senior Vice President, 
Operations, Provigo, Provigo Le Marché and Loblaws(TM )Québec. "It was only 
natural that the revival of the Provigo banner in Québec would begin in 
Sherbrooke, the same city that saw our co-founder and first president, Mr. 
Antoine Turmel, grow up." 
Guy Turcotte and his team donated $2,500 each to the Fondation Rock Guertin 
and to the La Grande Table local charities. Respectively represented by Denis 
Fortier and Guillaume Tousignant, the two organizations thanked Provigo for 
supporting them in their community involvement and looked forward to an 
ongoing collaboration between Provigo Le Marché and their organizations. 
Provigo also used the opening of its new store to unveil a major program of 
partnerships and sponsorships in the Sherbrooke area. This program includes a 
partnership with the University of Sherbrooke's Vert & Or, the Sherbrooke 
Phoenix—a Major Junior hockey team, as well as the Fête du Lac des Nations, 
which is currently in full swing near the Cité du Parc. 
About Provigo Le Marché, a member of the Loblaw group
Provigo Le Marché(™)is a member of Loblaw Companies Limited, a subsidiary 
of George Weston Limited, Canada's largest food retailer and a leading 
provider of drugstore, general merchandise and financial products and 
services. Provigo Le Marché(™) delivers an exceptional shopping 
experience through knowledgeable and engaging colleagues, unmatched fresh 
offerings, and innovative, high quality products at good value. Among the 
stores' diverse offerings are a wall of cheese with hundreds of varieties, a 
wide assortment of seafood, organic produce, and fresh local bakery items. 
Customers shopping at Provigo Le Marché(™) will also have access to 
Canada's strongest control (private) label program, including President's 
Choice(TM) and no name(TM)brands. It also offers President's Choice 
Financial(®)Services and the PC(®)points. 
About Provigo, a member of the Loblaw group
Provigo is a member of the Loblaw group, one of the largest private sector 
employers in Québec and Canada's largest food retailer. The Loblaw group 
employs nearly 30,000 people in the province of Québec through its 400 
corporate, franchised and affiliated stores operated mainly under the 
Provigo(®), Maxi(®), Maxi & Cie(®), Loblaws(®), Club Entrepôt Provigo(®) 
and Les Entrepôts Presto(®) banners. TheLoblaw group also offers Canada's 
strongest control (private) label program, including the President's 
Choice(®), no name(®) and Joe Fresh(®) brands. In addition, it makes 
available to consumers President's Choice Financial(®) services and offers 
the PC(® )points loyalty program.

SOURCE  Loblaw Companies Limited 
For more information or to schedule an interview or a store visit,  members of 
the media are invited to contact: 
Hugues Mousseau Provigo, a member of the Loblaw group 
Image with caption: "Baguette cutting in Sherbrooke at the official 
inauguration of the first Provigo Le Marché banner store in Quebec. On the 
picture: Guy Turcotte, Provigo Le Marché Sherbrooke Store Manager, 
accompanied by Provigo, member of the Loblaw group management and local 
elected representatives. (CNW Group/Loblaw Companies Limited)". Image 
available at: 
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CO: Provigo, member of Loblaw group
ST: Quebec
-0- Jul/18/2013 18:42 GMT
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