Kmart® Shop Your Way(SM) Members Save This Back To School Season Through Exclusive Offers Including Free Layaway, Savings On

   Kmart® Shop Your Way(SM) Members Save This Back To School Season Through
 Exclusive Offers Including Free Layaway, Savings On Kids' Clothes And School
           Supplies, "Big Gas Savings" And Surprising Weekly Deals

New Viral Campaign Takes Us to the Playground to Show Why 'Yo Momma' is Smart
to Shop at Kmart this Back to School Season

PR Newswire

HOFFMAN ESTATES, Ill., July 17, 2013

HOFFMAN ESTATES, Ill., July 17, 2013 /PRNewswire/ --Kmart's tongue-in-cheek
viral ad campaign kicks off back-to-school season with a TV commercial,
featuring kids on the playground using a "Yo Momma" play-on-words to give each
other compliments and showcase all the smart deals and savings for Shop Your
Way members planned for this school season. The witty commercial isn't the
only thing that'll put a smile on members' faces; this year Kmart decided to
give parents even more options to save by offering free layaway for Shop Your
Way members in-store for everything on the back-to-school shopping list. 

"At Kmart, we're helping Shop Your Way members and customers manage their time
and money this back to school season through perks, privileges, conveniences
and innovative technologies like free layaway, our new Pay in Store service,
Free Store Pickup at Kmart locations nationwide and free shipping for members
when the product they want isn't in the store. Shop Your Way members can even
earn five percent in rewards points everyday they use their Sears MasterCard^®
at Kmart," said Andrew Stein, interim chief marketing officer, Kmart. "All of
these money and time saving privileges are available for Kmart back to school
customers who join the FREE Shop Your Way membership program."

Free Layaway
Shop Your Way members get free layaway (no service fee)* in-store now through
July 20. Starting July 21 through August 3, members receive free layaway (no
service fee)**, plus $5 in Points (5,000 Points) to redeem the following
week.*** Layaway is available in-store and online, allowing parents the
convenience to manage their budgets and make purchases and payments from the
privacy of their own home.

Lookin' Good
Kmart has some of the coolest clothes for kids of all ages – and deals to
match. This season, Kmart is offering buy-one, get-one-free deals on shoes, 30
percent off juniors clothing, 20 percent off school uniforms and up to 15
percent off backpacks. Plus, members always get more.

Stock Up on Supplies
Kmart offers great savings on essential back-to-school supplies with weekly
Shop Your Way deals for members – everything from crayons to filler paper and
more. Plus, with any purchase of $50 or more starting July 21 through Aug. 3,
members will receive five dollars in Shop Your Way Reward points.

Heading Back To Campus
Kmart's free store pickup makes shopping for back to campus a breeze. College
shoppers can buy everything from their lists online – whether it's small
appliances, bedding or laptops – and then pick up their purchases from the
store closest to their campus. Even if mom or dad placed the order, students
can still pick up the items in-store. Simply check the "someone else will pick
up my order" box during the checkout process and supply the name and email of
the person who will be picking up the order. They'll receive an email message,
which they need to bring with them to the store as identification.

It's Not Just About Kids
When Shop Your Way members spend $50 or more while shopping for back to school
at Kmart, they can save $0.30 per gallon on gas with a coupon they receive at
checkout.**** For details, visit www.kmart.com/biggassavings. Plus, members
can save an additional $1 per gallon when they purchase $50 of Procter &
Gamble items like Tide® detergent or Secret® deodorant July 28 through Aug.
3.

Whether online or in-store, Kmart is the smart, one-stop shop for the best
deals. From exclusive apparel brands such as Bongo to school uniforms by
French Toast, pencils to laptops or backpacks, Kmart has the products shoppers
want and need at everyday low prices.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD),
is a mass merchandising company and part of SHOP YOUR WAY, a social shopping
experience where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats through ShopYourWay.com.
Kmart offers customers quality products through a portfolio of exclusive
brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66
and Smart Sense. For more information visit the company's website at
www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com |
Facebook: www.facebook.com/kmart

* Non-refundable cancellation fee applies. Requires down payment and biweekly
payments. Free Layaway promotion will waive the $5 service fee on an 8 week
contract and $10 service fee on a 12 week contract initiated in-store only on
7/7/2012 through 7/20/2013. Not available at all Kmart stores. 12 week
layaway option available on purchases of $300 or more. Exclusions apply, see
store for details.

Members earn points on qualifying purchases, excluding sales taxes and other
fees. Subject to full program terms available at shopyourway.com

** Non-refundable cancellation fee applies. Requires down payment and
biweekly payments. Free Layaway promotion will waive the $5 service fee on an
8 week contract and $10 service fee on a 12 week contract initiated on
7/21/2012 through 8/3/2013. Not available at all Kmart stores. 12 week
layaway option available on purchases of $300 or more. Exclusions apply, see
store for details.

*** Must remain opted-in to receiving promotional emails from SHOP YOUR
WAY(SM) to earn extra points. Extra points are inclusive of, and not in
addition to, any base points earned on qualifying purchases. When extra
points offers are combined, total points earned will be less than the combined
point totals for each individual offer. See shopyourway.com for details.

**** Offer valid in participating stores only. Void where prohibited by law.
Purchase requirement is before taxes and after other discounts. Members get a
coupon to redeem at your local Speedway or BP. Excludes non-merchandise,
concessions, federal or state regulated items, alcohol, tobacco, firearms,
fuel, prior and partial-paid special order items, items behind the pharmacy
counter, prescriptions and prior purchases. Offer not valid on online
purchases. Exclusions and conditions apply. See coupon for details. Members
earn points on qualifying purchases, excluding sales taxes and other fees.
Subject to full program terms available at shopyourway.com

BP: 20-gallon maximum purchase. Get a Pin code to redeem at your local BP. Pin
code provided on coupon obtained at Kmart must be entered inside station prior
to fill-up. Coupon can only be used for a single fill. If less than 20 gallons
purchased, there is no residual discount on next purchase.

Speedway: Must be a Speedy Rewards Member. Speedy Rewards Cards must be
scanned inside station with the coupon prior to fill-up. Coupon can only be
used for a single fill-up, with a 15-gallon maximum purchase. If less than 15
gallons purchased, there is no residual discount on next purchase.

MEDIA CONTACTS:
Shannelle Armstrong-Fowler              Molly Sheehan
Sears Holdings                         Zeno Group
(847) 286-0715                         312-527-2742
Shannelle.Armstrong-Fowler@searshc.com Molly.Sheehan@zenogroup.com

SOURCE Kmart

Website: http://www.kmart.com