Scotch Brand Launches New Colored & Patterned Expressions Tapes

  Scotch Brand Launches New Colored & Patterned Expressions Tapes

 Personalize for back-to-school with 100+ Magic, Washi, Masking and Shipping
                                    Tapes

Business Wire

ST. PAUL, Minn. -- July 17, 2013

Just in time for the 2013 back-to-school season, Scotch Brand from 3M is
introducing new Scotch Expressions Tapes in more than 100 colors and patterns
and four types of tape—Magic, washi, masking and shipping. The tapes are the
newest way to personalize projects, bringing to life the hottest trends in
colors and patterns.

Scotch Brand is introducing new Scotch Expressions Tapes in more than 100
colors and patterns and fo ...

Scotch Brand is introducing new Scotch Expressions Tapes in more than 100
colors and patterns and four types of tape: Magic, washi, masking and
shipping. (Photo credit: 3M)

Scotch Expressions Tapes are the perfect answer to today’s creative needs.
Millennials and teens are looking for new and different ways to make every day
amazing by decorating, embellishing and placing their personal stamp on
everything including their school lockers, cell phone cases, laptops,
notebooks, school projects, and dorm room décor. The versatility of this line
gives projects added dimension as well as a special finishing touch, matching
the creative personality of the maker. Each tape is designed to stick to a
wide variety of surfaces for both permanent and temporary applications.

“We are excited about the new Scotch Expressions Tapes that allow anyone to
add their own personal touch to everyday items,” said Jennifer Higgins, Scotch
Expressions Tapes marketing manager. “The best part about these tapes is the
endless possibilities and combinations of colors, patterns, textures and
widths that let you create something unique, every time.”

Here is a summary of the Scotch Expressions Tape line:

  *Scotch Expressions Magic Tapes — Like the original transparent Scotch
    Magic Tape, Scotch Expressions Magic Tapes are perfect for gift wrapping
    or household projects. Available in a rainbow of options—12 solids and 16
    patterns, with descriptions like Preppy, Tribal, Starburst and Tropic
    Wave. Also available in 12 convenient 3-packs, the tapes are easy to write
    on with pens, pencils and markers. Priced between $2.50 and $5.99.
  *Scotch Expressions Washi Tapes — With an array of 17 solid colors and 36
    patterns, including descriptions like POW!, Travel, Mustache and
    Quatrefoil Sunset, Scotch Expressions Washi Tapes are the perfect choice
    for paper crafting, personalizing and adding finishing touches to
    projects. All the Scotch Expressions Washi Tapes are initially
    repositionable, yet they stick securely to a variety of surfaces. Priced
    between $2.50 and $3.99.
  *Scotch Expressions Masking Tapes — With a choice of eight solid colors and
    four patterns, ranging from bright to primary, with descriptions like Lime
    Interlock, Mint Mosaic and Striped Triangles, Scotch Expressions Masking
    Tapes are great for mounting, accenting and decorating everything from
    classrooms and lockers to office spaces and the home. The tapes also come
    in a primary color 3-pack. Priced between $2.50 and $5.99.
  *Scotch Expressions Packaging Tapes — Available in one solid color and 10
    patterns, with descriptions like Pink Baroque, Zebra and Black
    Butterflies, Scotch Expressions Packaging Tapes are perfect for
    personalizing packages, decorating storage containers or organizing moves.
    The adhesive is designed for permanent applications.  Priced between $2.99
    and $3.99.

The Scotch Expressions Tapes are available at select office superstores and
mass retailers nationwide in time for back-to-school; the tapes are also
available online.

Visit ScotchBrand.com/EXP for more information on the Scotch Expressions line
of products as well as creative projects and inspiration. To learn more about
Scotch Brand from 3M, visit ScotchBrand.com, and find us on Facebook
(Facebook.com/Scotch), Twitter (Twitter.com/ScotchProducts) and Pinterest
(Pinterest.com/ScotchBrand).

About 3M

3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
innovation company that never stops inventing. With $30 billion in sales, 3M
employs about 88,000 people worldwide and has operations in more than 70
countries. For more information, visit www.3M.com or follow @3MNews on
Twitter.

3M, Scotch and Scotch Magic are trademarks of 3M. © 3M 2013.

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Contact:

Hunter Public Relations for 3M
Megan Weber, 212-679-6600 ext. 218
mweber@hunterpr.com
www.hunterpr.com
or
3M
Robert Brittain, 651-733-7034
Public Relations and Corporate Communications
rbrittain@mmm.com